Higher Ed Demand Gen Podcast

Listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. We cover marketing topics about admissions, accessibility, alumni, retention, and much more.

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Recent Episodes

Ep. 117: Higher Ed Podcasting 101 with Robert Li

Ep. 116: Why You Should Scale 3/4 Marketing & Not Just Paid Media with Christian Ponce

Episode 115: The Difference Between Waffle Brands & Higher Ed Differentiation with Suzan Brinker

Episode 114: Aligning your Strategic Plan to Your Website Redesign with Meaghan Milliorn

Episode 113: Getting Marketing a Seat At The Executive Table with Dr. Matthew Gann

Episode 112: The Winning Higher Ed Social Framework with Brianna Blackburn

Episode 111: Creating Demand for Professional School Programs with Erin Keane Scott

Episode 110: Why Graduate Enrollment Marketing is DIFFERENT & How To Play This in Your Favor with Jack Klett

Episode 109: The New Age of Alumni Engagement Strategy – Why Volunteer Recruiting Works with Priya Vin

Episode 108: Creating a Community of 13,000 Higher Ed Marketers & Why Your Social Media Account is NOT Your Campus Calendar with Kassandrea Sereno

Episode 107: The Secret To Building Your Personal Brand on Linkedin for Higher Ed Jeff Doyle

Episode 106: Why We Should Break The Habit of Overpricing & Over-discounting Tuition with Emily Coleman

Episode 105: Launching A Central Marketing Podcast & What it Means to be a Senior Marketing Leader with Nate Jorgensen

Episode 104: How To Use Your Main Campus Social Account To Drive Traffic To Other Accounts with Noelle Seybert

Episode 103: Re-Engineering Anti-Melt Campaigns to Maximize Yield with Kelly Nolin

Episode 102: How Higher Ed Institutions Can Get The Most Out Of Their Digital Marketing Agency with Jess Lanning

Episode 101: How Higher Ed Institutions Can Get The Most Out Of Their Digital Marketing Agency with Jess Lanning

Episode 100: Confessions of a Higher Ed CMO & The Inevitable Enrollment Cliff with Jamie Hunt

Episode 99: Why Even Big Name Schools Need To Worry About Brand with Catherine Tolleson

Episode 98: Future Proofing Your Institution & Improving UX Experience During Application Process with Blair Lee

Episode 97: The Power of Higher Ed Branding & How That Can Lead To Double Digit Growth with Meloney Linder

Episode 96: How To Re-Engineer Anti-Melt Campaigns & Recruiting International Students Successfully with Scott Cline & Shiraz Chavan

Episode 95: How IT & Student Affairs Join Forces To Create A Better Student Experience with Paul Schantz

Episode 94: How To Retain Student Interest Through Summer // Higher Ed Demand Gen – Webinar

Episode 93: Practical Advice For Smaller & Regional Institutions with Bart Caylor

Episode 92: Why Higher Ed Marketing NEEDS To Be A Part of the Strategic Planning with Megan Horton

Episode 91: What to Do in the First Year as Director of Marketing & New Media with Brian Wetherby

Episode 90: It’s MORE Than A Website Redesign, It’s An Opportunity To Break Down Silos with Robynne Lofton & David Poteet

Episode 89: No More CROCKPOT Strategies & Increasing Enrollment Growth by 41% with Kathleen Stockham

Episode 88: Did COVID Kill The Campus Tour? With Seth Odell

Episode 87: The SECRET To Building Business School Enrollment with Dorothy Harpool

Episode 86: Success Strategies for Enrollment During FAFSA Changes Webinar – Mary Beth Marks, Bobby Gandu, Adam Stoltz, Curt Dircks

Episode 85: When to bring PPC in-house & How to Market a B-School with Brian Connelly

Episode 84: The SECRET to YoY GROWTH in Enrollment & Helping Families with the Updated FAFSA Deadline with Cynarah A.

Episode 83: Building A Sense of Belonging for Prospective Students with Kate Coffman

Episode 82: How To Craft Compelling Student Testimonials and Content To Increase Enrollment Yield with John Azoni

Episode 81: Uplifting your University Brand with Timm Baldwin

Episode 79: Improving the Student Journey From Inquiry to Enrollment with Rustam Irani

Episode 78: Saving the World Through Agriculture & Making Your College Stand Out with Tim Senft

Episode 77: The Sweet Harmony of When Strategic Branding Meets Strategic Planning with Anne Peters

Episode 76: Are You Using Student Insights to Inform Marketing Decisions? With Allison Turcio

Episode 75: Increasing Enrollment from Digital Marketing Channels & The First 90 Days as a Higher Ed CMO with Kin Sejpal

Episode 74: The Coach Prime Effect on University Advancement with Maria Kuntz

Episode 73: Coach Prime & Breaking the Cycle in Higher Ed Marketing with Jennifer Schufer

Episode 72: Breaking Down Silos in Higher Ed with Myla Edmond – Live from AMA

Episode 70: Improving Retention Rates Up to 83% with Jody Owen

Episode 69: Why You Should NOT Be Sleeping On Starting An Official University Podcast with Kate Young

Episode 68: Breaking Down Silo Campuses with Chantell Cosner

Episode 67: How to Better Understand & Connect With The LGBTQ+ Community in Admissions Marketing with Shamell Forbes

Episode 66: Building A Social Media Team From The Ground Up // Higher Ed Demand Gen – Andrew Sogn

Episode 64: The First 90 Days as an Executive Director in Marketing & Enrollment Management, Sarah McMaster

Episode 62: Where Does Higher Ed Marketing Fall Short? With Philip Smith

Episode 61: Everything You NEED To Know About Creating Personalized Student Experiences – Dustin Ramsdell

Episode 60: Improving 1st Year Experience & Student Retention with Nii Abrahams

Episode 59: How To Prepare For The Removal Of Affirmative Action with Jonathan Martin

Episode 58: What to do with Instagram Threads? Move-in day social strategy with Mike Gombita

Episode 57: Challenging the Enrollment Cliff & The Role of CMO in Higher Ed with Carrie Phillips

Episode 56: Using Social Media To Communicate The Power of Higher Ed with Nikki Sunstrum

Episode 55: The Future Role of The CMO in Higher Ed with Rob Zinkan

Episode 54: Importance of Brand & Student Experience from a Vice Chancellor of Marketing – Renea Morris

Episode 53: The Ever Evolving Game of Social Media Strategy in Higher Ed – Andrew Cassel

Episode 52: Increasing Student Success Post Covid with John Andrick

Episode 51: Higher Ed AI Dos and Don’ts with Kyle Campbell from Education Marketer

Episode 50: Optimizing Higher Ed Website To Convert, Simple and Effective Tips with Joel Goodman

Episode 49: Centralization of Marketing and Branding, and Why Trust is The Most Important KPI with Isaac Munoz

Episode 48 – Mike Barzacchini with Harper College

Accessibility Mini Series Episode 3: Maximizing Accessibility On Campus and Online with Terrill Thompson

Ep. 46: Courtney Russell form Miami University // Higher Ed Demand Gen – Ryan Morabito

Ep. 45: How to Use Dashboards to Elevate Your Marketing Function in Higher Ed // Higher Ed Demand Gen – Ryan Morabito

Accessibility Mini Series Episode 2: Accessible Virtual & In-Person Events with Jordan Prewitt

Accessibility Mini Series Episode 1 : Accessibility and Inclusion: The Importance of Leading with Universal Design – Katie Grennell

Episode 42 – NFTs and Moving Fast By Using Data // Higher Ed Demand Gen – Sol Nasisi

Episode 41 – The “Death of Inquiry” and Using Transparency in Marketing – Mike Sklens

Episode 40 – Innovating Higher Education for Non-Traditional Students with Elliot Talbert Goldstein

Episode 39: Amplifying Student Voices and Equitable Community Design with Robert Andrews

Episode 37 – Collaborating for Success: Using Analytics to Inform Marketing Strategies with Joshua Charles

Episode 36 – Breaking Assumptions: Navigating Graduate Studies with Dr. Kevin Bradley

Episode 35: The Power of Personalization and Visual Language with Dom Monte

We Serve 600+ Higher Ed Clients

Concept3D has served the education community for over a decade with our award-winning interactive campus maps and virtual tours. We work closely with admissions, marketing, and facilities to help recruit prospects and serve students, parents, staff, and alumni.

Southern Methodist University

Taking accessibility into their own hands with an Interactive Map.Read more >

Michigan Tech

Discovering the admissions impact of their Interactive Map.Read more >

Ole Miss

Making events a success with Interactive Maps.Read more >

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