Cassie Fay
Blog
Supporting Non-Traditional Students: Strategies That Actually Work
Higher education institutions across the nation are facing stagnant enrollment and questions about the worth of…
Creating Campus Connections With Pre-Enrollment Strategies
In order to create an inviting college atmosphere where students find meaningful campus connections and feel…
Using Technology for Scalable Personalization to Make Every Student Feel Unique
Personalized communication from brands and organizations is no longer just a nice-to-have element. Consumers expect it…
Local Event SEO: How to Rank for “Things to Do in [City]”
From small towns to big cities, tourism is vital for creating jobs, increasing revenue, and even…
How to Increase Space Utilization in Campus Rooms
Total U.S. college enrollment rose 4.5% in the fall of 2024, surpassing…
Preventing College Summer Melt With Timely Personalized Outreach
Every year, thousands of admitted students never show up on campus—not because they changed their minds,…
Social Media for Higher Education: Trends, Tools, and Best Practices
Social media for higher education is no longer a “nice to have” marketing element. It has…
