Tim Carlson
Blog
The Top Guest and Fan Experience Metrics That Stadiums, Arenas, and Large Venues Should Be Tracking in 2026
Data-driven venues are increasing satisfaction, reducing frustration, and boosting revenue with modern digital wayfinding and experience…
What the 2026 Higher Education Marketing Salary Report Reveals About Pay and Retention
Higher education marketing teams are under more pressure than ever — balancing enrollment challenges, brand competition,…
Celebrating Innovation! Announcing the 2025 Interactive Map Partner Award Winners
At Concept3D, we believe Interactive Maps are most impactful when they’re used not just for navigation—but…
How Interactive Campus Maps Improve Visitor Experience and Orientation
College visits are an exciting opportunity for prospective students and their families to explore a new…
Addressing Rural Colleges Challenges: How Rural Colleges Can Stand Out and Compete With Larger Institutions
In their home markets, rural higher education institutions tend to be a community backbone, providing regional…
Why Accessibility in Universities Is Becoming a Competitive Advantage in Higher Ed
Accessibility is a legal requirement for all businesses and institutions. But these regulations only touch the…
Marketers’ Guide to AI Optimization for Higher Ed
Prospective students have long turned to the internet to compare crucial details about the schools they’re…
How Right-Sized Room Scheduling Software in Higher Ed Improves Efficiency and Space Utilization
Without the right room scheduling software in higher ed, many campus scheduling problems start small. An…