Changing the Perception of Higher Education in the U.S.
In the latest episode of the Higher Ed Demand Gen Podcast, we dove into the critical issue facing universities and colleges across the United States: the need to change the perception of higher education. Hosted by Shiro Hatori, guest Tamalyn Powell, who serves on the board of directors at Serve Marketing and as SVP at the higher-ed practice at BVK, shared her insights and initiatives aimed at addressing this pressing challenge.
Understanding the Brand Perception Problem in Higher Ed
Tamalyn Powell pointed out that higher education in the U.S. has been grappling with a severe brand perception problem. Over the last decade, negative narratives about affordability, accessibility, and indoctrination have overshadowed the positive impacts of higher education. As a result, fewer high school graduates are considering college, seeing it as a less valuable option. The industry needs to collectively combat these misconceptions and emphasize the significant, positive contributions of higher education to society.
The “Proud Sponsor of College” Campaign
To tackle this issue, Tamalyn and her team launched the “Proud Sponsor of College” campaign through Serve Marketing, aiming to reframe the narrative around college education. This public service campaign seeks to remind Americans of the countless benefits brought about by higher education. Unlike traditional student recruitment efforts, this initiative targets adults aged 35 to 64, influencing voters, parents, and community leaders to rebuild trust and support for higher education institutions.
Positive Results from Research and Testing
The campaign has already shown promising results. Initial testing, which included over 2,000 participants across various demographics, indicated a significant increase in positive perceptions after exposure to the campaign materials. This validation has encouraged further efforts to roll out the campaign on a larger scale, but significant funding will be necessary to achieve nationwide impact.
Inviting Involvement from Higher Ed Community and Corporate Partners
Tamalyn calls on universities, colleges, and other stakeholders to endorse the campaign and participate in spreading its message. Additionally, she seeks corporate sponsors who understand the long-term value of an educated workforce and can provide financial support to amplify the campaign’s reach. This collaboration is essential for making a substantial, lasting impact on how higher education is perceived in the United States.
The future of higher education hinges on how effectively we can change its narrative. To learn more about this initiative, visit whycollegematters.org or reach out to Tamalyn directly. Together, we can work towards a more positive and supportive environment for higher education.
Read the transcription
Shiro [00:00:15]:
Hello, everyone. Welcome to the Higher Ed Demand Gen Podcast hosted by Concept three d. If you like our content, please follow and subscribe to us. As always, I’m Shiro Hatori, your host. And today, I’m very excited to talk about something a little different, but highly relevant to all of universities and colleges across The US, which is about changing the perception of college here in The United States. And for the topic, I’m very thrilled to speak with Tamalyn Powell today. She’s the board of she serves on the board of directors at Serve Marketing and is also an SVP at at the higher ed practice at BVK. Welcome to the show, Tam.
Tamalyn Powell [00:00:56]:
Thanks, Shira. I’m delighted to be here. Thanks for having me.
Shiro [00:00:59]:
Yeah. It’s great to have you, and it’s also great to meet you at AMA a few weeks back as well. Same. I do ask all my guests this, and I know you were prepared for this. So can you tell us what you love about higher ed?
Tamalyn Powell [00:01:12]:
Yeah. I’ve been thinking about this. I love that you use that as your icebreaker. Mine is a little bit of a different answer that you probably don’t have before, but I was raised in a a military family. My dad was active duty air force, so we moved every two to three years while I grew up. And so I was in a lot of different, college towns and the the vibe of of higher education and the pride around that was something that was always interesting to me even as a little kid. We’d go to some of the games and you just experience the pride around that. And and then as I grew up, of course, I went to college and I really experienced it firsthand.
Tamalyn Powell [00:01:46]:
So I just I love the feeling of being in an academic environment, and, that is what kinda drove my passion. I started my, career in marketing and health care and moved over to higher education about twenty years ago and loved it. So I’m I’m I’m very excited that I get to work in this space.
Shiro [00:02:06]:
That’s fantastic. What what is your alma mater, by the way?
Tamalyn Powell [00:02:08]:
It’s, University of Wisconsin at Eau Claire, so go blue golds.
Shiro [00:02:13]:
Oh, awesome. Well, thank you. Along the same lines, let’s jump in. Can you tell us a little bit more about your background, your role today?
Tamalyn Powell [00:02:21]:
Yeah. So, I have been in marketing for oh, gosh. I hate to date myself, but it’s, I’ve been at BBK for twenty seven years, and I was in, marketing about ten years before that. So I’ve been doing this for a minute or two, but I’ve been in the, higher education space and kinda helped, kick off our our higher education practice at BBK. And so that’s something I’m really proud of. We started with one client, and now we’ve had over 75, partners in the space and, everything from the flagships to the regional comprehensives to for profits to state systems. And so really the gamut of higher education, and I find it completely fascinating.
Shiro [00:03:03]:
So it’s safe to say you have a lot of experience working with higher ed and, specifically, with marketers in higher ed.
Tamalyn Powell [00:03:10]:
Correct. Correct. And I’ve met so many amazing colleagues, across The US. And while we all kind of have the same issues that we’re, trying to tackle, everybody’s, kind of solutions to those are a little bit different depending on what’s going on and how well they’re known as a brand and so on and so forth. So it’s really fun for me to get in there with my client partners and roll up our sleeves and dig in and find out, you know, kinda what their perception is and how we can help them change that and accomplish the goals that they wish to accomplish.
Shiro [00:03:44]:
Thank you. Well, let’s let’s talk about our our topic here for today. You’re an expert in higher ed. Right? What problems are you currently seeing in the industry, in the market?
Tamalyn Powell [00:03:53]:
Yeah. The biggest one to me is our industry has a brand perception problem. So So we go in and try to tackle these at the university level, but what we’re really seeing is the industry itself is suffering from a brand perception issue. There has been so much negative publicity over the last decade, especially around higher education that it’s not accessible, that it’s not affordable, that there’s indoctrination that goes on and all sorts of things from both sides of the political house. And when I step back, I think, you know what? There’s so much positive about higher education that I think we as Americans have forgotten about. And so our goal is not to say, hey. Nothing’s wrong here. You know, there’s not a thing that needs to be fixed.
Tamalyn Powell [00:04:39]:
That’s not true. We all know that and but that’s what we’ve been doing in higher education for our whole history, is we morph and change depending on what this country needs from us. If you need, you know, more land grant kind of institutions, things that solve those kinds of problems, we did that. Then we turned into, you know, an industrial, age, problem solver. Or, as as GIs came back from the war, how do we indoctrinate the soldiers back into American, lifestyle and an ability to earn money? So we’ve morphed, as an industry over the years as we need to. And now we’re in this knowledge based society. Right? So what are we doing to prepare people for jobs that don’t even exist yet? How are we doing that? And so, there’s so much positivity, and I really wanna focus on that. And we are the great nation that we are because of the great higher education infrastructure we’ve had in our country, and I don’t wanna see that go away.
Tamalyn Powell [00:05:36]:
And I feel like it’s it’s in jeopardy of being chipped away at, by all this negative, discussion.
Shiro [00:05:44]:
Yeah. And I I like I know that you came up to me with your, coworker or colleague at AMAN. You told me this pitch, and I was very interested at the start because we all talk about enrollment cliff.
Tamalyn Powell [00:05:55]:
Right.
Shiro [00:05:55]:
What it’s gonna be 2025 by the time this episode goes live. That’s one year from the 2026 enrollment cliff that I’ve been hearing about, you know, for a
Tamalyn Powell [00:06:04]:
couple of days. It’s gonna be steeper than they thought it was going to be. But even before that cliff, Cheryl, the problem I’m seeing is right now, there are fewer, high school graduates that are even considering going to college, because of this negative narrative. They’re saying it’s not worth it for me. And that’s the part where we have to stop and say, you know, college isn’t for everybody, but the benefits of it are for everybody. And we need to remind people of that. So this is not a a perspective student initiative that we’re embarking on with this effort. It’s really a way for us to band together as an industry and and tell a strong, consistent story of the benefit and the impact of higher education across The United States.
Tamalyn Powell [00:06:53]:
And we would all benefit from that individually as individual universities or state systems. And so my goal is just kinda getting us all together to kinda sing out of the same hymnal, if you will, so that so that we can start to kinda chip away at that negative perception that has been, achieved.
Shiro [00:07:10]:
Absolutely. And this is just chain this is changing the perception of all of colleges, universities across all of US. Correct. Which I think the talking about the enrollment cliff takes some more of a a centered approach from, like, well, our university needs to increase our enrollment Right. Versus our whole country needs to change the perception. So Right.
Tamalyn Powell [00:07:31]:
But if we change the perception as a nation, it will make it easier for the colleges to go in and say, okay. Now that you feel more positively about potentially going to college, now here’s why my college would be good for you or my university. We use that that term kind of loosely to cover all higher education, whether it’s two year, four year, tech, you know, whatever. We’re just calling it, quote, unquote, college, because people don’t say, where are you going to university? They say, where are you going to college? And so we sort of adopted that as our nomenclature for all all the things.
Shiro [00:08:05]:
Mhmm. And I I believe you shared some metrics with me, some studies that, I think you said that there’s a 33% decline in the perception of value in higher ed.
Tamalyn Powell [00:08:15]:
Correct. Correct. And that and it’s going in the wrong direction. Unless we band together as an industry, it’s gonna continue going down and that’s not what we need especially with an enrollment cliff coming. And and this kind of endeavor is more important than ever with a new administration coming in and being able to kind of reframe the narrative for that administration. And so and I know that there are efforts at the federal level to try and increase increase funding, for public, higher education across The United States. And, this campaign that we’ve created is in lockstep with, this report that’s coming out from the Council of Higher Education as a strategic asset, also known as ESSA. And so they’re gonna release a report in February that is very much in line with what we’re trying to do, and we’ve worked with their commissioners to say, okay.
Tamalyn Powell [00:09:09]:
Well, you’re talking to lawmakers, and we need to talk to general citizens with the same message. And that’s what this campaign is designed to do.
Shiro [00:09:16]:
Amazing. And I know you mentioned high school graduates, a little earlier. I did recently, see a article published by Western Interstate Commission for Higher Ed. It was very timely, but it it it shows projections for high school graduates
Tamalyn Powell [00:09:31]:
Yes.
Shiro [00:09:32]:
By state in the next decade.
Tamalyn Powell [00:09:34]:
Yep. And so
Shiro [00:09:34]:
if you’re curious to learn, you know, if how your state may be impacted by these projections, I would definitely check this out
Tamalyn Powell [00:09:40]:
as a resource. And and that’s a really good one. I saw that too. The other one, Cheryl, that caught my attention was recently, and I’m I’m sorry. I forget I’ve forgotten who put out this study, but it was, basically that while the number of of students going to college has gone up, like, one or 2% finally since the pandemic, the number of freshmen or first year students has gone down by five percent nationally. That, again, is this value proposition that we’re talking about. That’s telling us that high school graduates don’t see the benefit of going to college the way they used to, that it’s not worth the investment. And that is something we really need to think about.
Shiro [00:10:20]:
Yes. Amazing. Well, I know you’re currently working on something, to help address this issue, this nationwide issue. Can you tell us more about the proud sponsor of college campaign?
Tamalyn Powell [00:10:32]:
Yes. So, as I’ve been on the the board of directors of SERP Marketing, for about twenty years now, and it’s our sister agency. It’s a five zero one c three agency. And what we do is we do great work for social causes. Things like, you know, shaken baby, teen pregnancy, gun violence, things like that that don’t have a lot of money and they’re really sort of negative stories to tell, but we really need to make a difference in some of these areas. And so I got to thinking, you know, we really need, a a a public service campaign for college that really rebrands the industry in a way that reminds people of the impact and why it’s important to support, all of our institutions, public, private, two year, four year, all of them, as a nation and why that’s critical. And so I went to to my boss and said, hey. I really wanna do this.
Tamalyn Powell [00:11:27]:
Can I get a team together, and can we make a an agency investment and go forward to create a campaign like this? And he said, yes. And so we’ve been doing that since for about a year now. January of last year is when it kinda got going. So, we treated college as our client, all college. Right? Not one particular college, and we we do what we do. We did discovery. We wrote a strategic brief. We, you know, downloaded the creative team, and they came back with some great ideas.
Tamalyn Powell [00:11:56]:
And and so because one of the things we’ve learned is a lot of our clients need us to do this for them, and we’re doing it kinda one college at a time or one state system at a time. But what I started to notice, Shiro, is that they knew what they needed to say, but a lot of times, they were nervous to say exactly those things because of the tight rope we have to walk from a political standpoint. Right? And so, this campaign is meant to be a a a politically agnostic message. Like, no matter what side of the fence you fall on, we all need to agree that higher education is something we need to support. Right? It’s like babies and puppies. You may not want a baby or a puppy, but you don’t want anything bad to happen to babies or puppies. So that’s kind of the line we’re trying to walk here. But we’re able to say things when we’re controlling the narrative that our clients maybe aren’t as comfortable saying, and so that’s why we wanted to do it without, you know, the benefit of waiting for a client to wanna do this.
Tamalyn Powell [00:12:56]:
Yeah. And so we think it’s gonna help everybody. So that’s the that’s the background of how this came to be.
Shiro [00:13:03]:
Amazing. And I know you you worked on a a miniature campaign to see, how something like this could be actually deployed
Tamalyn Powell [00:13:11]:
Yes.
Shiro [00:13:12]:
In a larger scale, but you started out small. Right? So can you tell us a little bit more about your proof of concept campaign around Yeah. The perception of higher ed?
Tamalyn Powell [00:13:20]:
Absolutely. So we created, what we call an Anthem video. That’s the thing we we always like to do as an agency to show people what a brand could look and feel like. Right? That video is the best way to do that because it’s got words and music and imagery, and it it makes people feel things. And so we created an anthem, that we call proud sponsor of college. And we talk about all the different impacts in The United States Of America that are brought to you by people who went to college. And again, this is not meant to be a perspective student campaign. This is about, our target audience is really 35 to 64 year olds across The US to sort of reframe that narrative around the perception of college.
Tamalyn Powell [00:14:00]:
So we have video, and we have a bunch of other executions in terms of, like, outdoor boards and digital ads and print ads and sort of those kinds of, efforts. And so then we tested them, with, over 2,000, of our target audience, and we kinda broke it down by rural and gender and political leanings and and so on. So we really have a sense for how the campaign made people feel, how they felt about higher education before they saw the campaign, and how they felt about it afterwards. And in every single target audience, in every single question, that number went up quite substantially. It literally between five and one of them was as high as 21% difference of positive feelings about the industry after they saw our campaign. And we were like, woah. This is great. And so, we’re very excited because we think this this message will resonate with our our key target audiences and really help support the efforts of our individual institutions and states, in regards to getting more folks to go to college.
Shiro [00:15:09]:
Yeah. This is amazing. I I watched the the campaign video as well. And so, I I know what you shared out, which is great. And, you know, some of the questions I had when you when you first told me about, this project you’re working on, which is proud sponsor of college at AMA, actually, was was, you know, how how do you who do you expect to help fund this this campaign? Right? Who are you looking for? Yeah. And, you can answer that right now.
Tamalyn Powell [00:15:35]:
Yeah. Great question. So there’s kinda two levels. Right? So we wanna we’re looking for endorsers in the higher education space. So individual universities and key organizations that look at this and say, yes. We are behind this message. We like what it is, and we’re gonna give you our logo to put on your microsite to say, yes. We’re behind this.
Tamalyn Powell [00:15:55]:
So that’s one. And if they want to share our materials on their socials or any paid media that they have, we will gladly provide them with those, assets to do so.
Shiro [00:16:05]:
Mhmm.
Tamalyn Powell [00:16:05]:
So that’s one aspect of it. But to really make a difference and get this, you know, out to the entire United States Of America, we need a substantial amount of media dollars to to buy paid media for this. And so we’re hoping to reach some some corporate sponsors who have, you know, social responsibility initiatives around higher education. They support that. It’s a passion project because they need people with college degrees to hire. Right? And so they they will benefit from having a more educated, you know, citizenry from which to choose. Right? So we’re developing sort of that list of, you know, who those companies might be, who have higher education kind of focused efforts, and we are in the process of reaching out to them one on one to say, is this something you could help us support, and and give us money to to help get this, out into the ether in terms of letting our target audiences see this across The US. So I’ve never done anything like this before.
Tamalyn Powell [00:17:06]:
So, this is, you know, something we’re we’re we’re doing, as we speak, and and we’re making some progress. We have a couple of, key, potential partners that have shown some interest, and we’re talking with them. There’s some key endorsers that we’re talking with that I’m very excited about that are leaders in the higher education space that are behind this. The commissioners at HESSA have seen it, and they’re behind it. And so, I I’m feeling like this is gonna take off, and and this is something that’s gonna happen hopefully starting in q one, in 2025. That’s my goal, to get this going in q one.
Shiro [00:17:43]:
That’s fantastic. And I’m I’m very interested in about this and learning more about the project and seeing this through. And I think this is a very interesting piece of higher ed because, unlike the corporate or private sector, which if you have a competitor, typically, like, you wouldn’t go in on a campaign like this. But this is a net benefit for all of higher ed, especially given the projections that we’re seeing
Tamalyn Powell [00:18:07]:
Right.
Shiro [00:18:08]:
In high school grads, population growth, perception, all these things. And This
Tamalyn Powell [00:18:12]:
effort will benefit everyone. And and, you know, we’re a bunch of marketers. Right? You know, I’ve you talked about AMA. We were just there with all these, you know, amazing, smart people who work all across all different kinds of institutions. And everyone is trying to do something individually around not only their brand, but that value proposition of their brand. Right? So I’m just saying, look, guys, we could do this better if we all lock arms on this and do this part together, and then you could go in and do your good work because there’s, you know, almost 4,000 colleges and universities across The United States. And what we all do is at parity. Right? We educate people.
Tamalyn Powell [00:18:52]:
But how we do it is maybe a little bit different, but why we do it is where those brand differentiators come into play. And so that still stays. Your brand is different than somebody else’s brand for a variety of reasons. So that competitive thing isn’t always what it seems to be. Right? There are times when you think, you know what? A student prospective student is going to go to a place where they feel like they belong, that they can see themselves. It’s either your institution or it isn’t. And so just being your authentic self and putting that out there will help attract the people who should go to your school versus somebody else’s. So this initiative is designed to just get people to think more positively and consider college at all.
Tamalyn Powell [00:19:39]:
And so that’s that’s the goal of this.
Shiro [00:19:42]:
Yeah. And it I I love talking about future states. So let’s say you find the partners you need, on both sides, right, on both on your two points there. You get your Yeah. Investors. How could a how could a campaign like this and changing the perception make higher ed more accessible for everyone?
Tamalyn Powell [00:20:00]:
That is a great question. And the goal of this is to make lawmakers at the state level and at the federal level aware that the citizens of The United States feel strongly about supporting our higher education in The United States Of America. And that is how we can make it more accessible to people. It has to be more affordable, period. End of story. Because people could wanna go, but they’re not going to be able to if we don’t help them get there. And so we need to to make it a priority in The United States Of America. And that’s what’s the focus of this and, like, the HESSA report is how we need to support that to make it more accessible and affordable.
Tamalyn Powell [00:20:50]:
And that’s gonna solve a lot of our kind of perception problems, as we go forward, quite frankly.
Shiro [00:20:57]:
Yeah. And I I think I think that I was happy to cover this topic because selfishly, this this podcast is about creating demand and Yeah. Talking about higher ed and typically about, you know, how you how you can attract more students, how you can create better messaging, all marketing topics. But I think this is, like, the north star of all of demand generation for higher ed, which is ultimately the goal is to make higher ed more affordable, which is more accessible. But it starts at this perception level that we were just talking about because we are seeing these projections.
Tamalyn Powell [00:21:30]:
So exactly right. And I don’t wanna lose the point that college is not for everyone. Not everyone should go to college. They can make a fine income doing something. Like, that’s fine. Mhmm. But the point is, as a nation, we’re we’re at risk of losing our global competitiveness if everybody didn’t go to college. Right? And we wouldn’t have teachers for our children.
Tamalyn Powell [00:21:53]:
Whether you go to college or not, you need teachers. You need plumbers. You need doctors and nurses and and, you know, some of the innovation that comes out of the research that institutions do. And so whether you go to college or not, you benefit from the impact of people who do, and that’s where we wanna live with this campaign. And if it causes more people to consider college, fantastic. If it if it results in in our legislative group saying we need to support this, even better. Like, we need to get behind this as a nation.
Shiro [00:22:28]:
Yeah. And it’s very interesting. I know you earlier you said key audience or audience targets, and you mentioned it this isn’t a prospective student campaign. Right? Tell tell us a little bit more about who the audience actually is and who you’re trying to change perceptions of.
Tamalyn Powell [00:22:41]:
Yeah. So it’s really the average citizen. And while we can’t cover everybody in The United I mean, it’s basically everybody in The United States. But when you think about a strategy, that’s we need to narrow that down a little bit more. So we talked about it in terms of, like, key influencers. Right? 35 to 64 men and women in The United States because they’re they’re parents, they’re they’re workers, they own their own business, they’re voters. Like, you know, they they help guide, you know, young people who are trying to make their decisions. So we we focused on this audience because we we just physically can’t you know, that’s gonna be really difficult to do if we’re trying to literally speak to everybody.
Tamalyn Powell [00:23:21]:
So that’s why that’s our target audience, but we wanted to make sure that our research kinda took a deep dive and looked at folks in, you know, rural areas and, whether you’re liberal or conservative. If you have a college degree, you didn’t because we know that this perception issue is not equal. Right? Rural areas get hit harder than urban. You know, political parties, you know, the if you’re more conservative, you tend to think less of higher education, and I’m speaking in broad strokes, of course. And men have a more difficult time with it than women in terms of, like, what is what is their perception and how many are going to college. And so people with or without a degree, we wanted to understand. If you don’t have a degree, do you think negatively about people who do or getting a degree? And so our research kinda covered all that. And all of the audiences, their perception improved after seeing this campaign and and the impact.
Tamalyn Powell [00:24:17]:
And I think part of that reason, Shiro, is a lot of the campaigns that have been out there to date have really focused on the the personal economic impact on the person who goes to college. Like, I e, you’ll learn you’ll earn more in your lifetime. And that’s only one small piece of the puzzle, and ours goes deeper into that. It’s about the economic prosperity that we enjoy as a nation, whether you have a degree or not. It’s about skilled workforce. It’s about a functioning democracy. It’s about our collective health, happiness, and well-being. We know that people who go to college tend to be healthier people.
Tamalyn Powell [00:24:53]:
They are able to take better care of themselves and things like that. It’s about the ever expanding, opportunities that define and redefine the American dream as that sort of shifts. Right? And it’s about a strong military that to safeguard our freedom and our national security. So we’re covering off a lot of kind of key issues, and we’re not just hyper focused on the economic part of it, which I think has been very limiting. And so we need to we need to think kind of outside of that.
Shiro [00:25:22]:
Absolutely. I mean, this is this is extremely fascinating for me, and I think also for higher ed, it’s it’s I think it’s gonna be extremely helpful. So, Well, and
Tamalyn Powell [00:25:32]:
I listened to, doctor Matthew Gann that you had on. Yep. And one of the things and he’s, Tennessee Board of Regents, I believe, is his background. He had a couple of of really key notes that I wanted to kinda hone in on. One was the role of reputation management in higher education and how important that is. That’s exactly what this is, but it’s not reputation management of your institution. It lives up here. It’s about reputation management of our industry because he’s right.
Tamalyn Powell [00:26:02]:
It’s critical to understand what your brand is, you know, amongst your, you know, competition. But we need to do that better as an industry, and no one is doing that. And that’s what I hope this and he also talked about clarity over cleverness, and that’s why this campaign is designed to be very specific about the impacts that maybe you haven’t thought of. Maybe it’s not as sexy as, you know, some of the things that, you know, other industries can talk about. But it’s really practical and it’s really pragmatic. It’s really real. And and so we’re living in that space. So those were a couple of points where I was like, wow.
Tamalyn Powell [00:26:38]:
Yeah. I like that. So, I’m gonna reach out to him.
Shiro [00:26:42]:
Matthew’s great. Yeah. And Yeah. He’s he’s got a lot of great ideas. So Yeah. I I think you should. And I know, we you mentioned audience a little bit, and, I think a a big takeaway I had at AMA was that parents and family have a much bigger influence, with Gen Alpha moving on into into higher ed and and becoming, teenagers here in a couple of years. And so I think it’s it’s it makes a lot of sense that you’ve narrowed your audience to this.
Shiro [00:27:10]:
So, yeah, this is fascinating.
Tamalyn Powell [00:27:12]:
We did anecdotally ask a group of prospects that, identified as not likely to wanna go to college, and we showed them this campaign, and then we asked them afterward. And, 30 I think it was 38 said that they would reconsider going to college after seeing us even though it’s not a prospective student campaign. So we were like, woah. So even though they’re not our target, it resonated with them, which was really powerful to me.
Shiro [00:27:42]:
Absolutely. Yeah. Well, how can we get the word out here? So my audience, you know, they’re folks like Matthew or, marketers, right, in director, manager roles. Those are usually my listeners. How can we help spread the word or learn more about the campaign?
Tamalyn Powell [00:27:58]:
What I’d love to hear from anybody who’s interested, I can, put the, the URL for our, site in the show notes, but it’s why collegematters.org. And reach out to me on LinkedIn or Tamlyn Powell tamlyn dot powell at serve marketing dot org or at b b k dot com, whichever you prefer. I’d love to hear from you. If you wanna be an endorser, we would love to put your logo on our site. I’d love to get this out, to the industry and get people talking about it and getting on board so that we’re all collectively together on this. And then, of course, if if any of your listeners, have any partners that they work with that they think would be interested in in sponsoring in terms of, you know, giving us funds to help run this, I, of course, would love to speak with them and show them our work and and hopefully get this out. So we have our our, production partners, Bowstring Studios, and we’re we’re in the process of trying to pull this campaign together with no money, but we need to be able to run it, you know, and we’ll lose some dollars for that.
Shiro [00:29:07]:
Well, thank you, Tam. I this is an exciting project. I’m really excited to see this take off in the new year. So thank you so much for your time.
Tamalyn Powell [00:29:15]:
Thank you for having me. I really enjoyed it.