Cassie Fay
Blog
Marketers’ Guide to AI Optimization for Higher Ed
Prospective students have long turned to the internet to compare crucial details about the schools they’re…
How Right-Sized Room Scheduling Software in Higher Ed Improves Efficiency and Space Utilization
Without the right room scheduling software in higher ed, many campus scheduling problems start small. An…
Why RCM Budgeting in Higher Education Is Changing How Universities Buy Technology
Higher education leaders are navigating an era of shrinking and flat budgets, alongside rising costs and…
How Great Campus Maps Balance Speed, Wayfinding, and Storytelling
When a prospective family, a first-year student, or a visiting lecturer opens your campus map,…
Campus Event Space Utilization: How Room Reservation Data Unlocks Hidden Revenue
Anemic enrollment, reduced funding, and rising costs are forcing colleges and universities to find alternative ways…
Enrollment Management Trends in 2025: What’s Changing and How To Adapt
Enrollment management trends in 2025 reflect a continued shift toward digital-first experiences, personalized outreach, and data-driven…
Proving ROI of Campus Events Calendars With Cost, Value, and Impact
Modern higher education leaders are more conscious of expenditures than ever. With enrollment and budget challenges…
Move-In Day Impact Survey Results: What Students and Faculty Really Think About Move-In Day and Welcome Week
Few days are more important in a college student’s life than move-in day. For incoming first-year…