Jeff Harwood
Blog
How Interactive Campus Maps Improve Visitor Experience and Orientation
College visits are an exciting opportunity for prospective students and their families to explore a new…
Addressing Rural Colleges Challenges: How Rural Colleges Can Stand Out and Compete With Larger Institutions
In their home markets, rural higher education institutions tend to be a community backbone, providing regional…
Why Accessibility in Universities Is Becoming a Competitive Advantage in Higher Ed
Accessibility is a legal requirement for all businesses and institutions. But these regulations only touch the…
Marketers’ Guide to AI Optimization for Higher Ed
Prospective students have long turned to the internet to compare crucial details about the schools they’re…
How Right-Sized Room Scheduling Software in Higher Ed Improves Efficiency and Space Utilization
Without the right room scheduling software in higher ed, many campus scheduling problems start small. An…
Why RCM Budgeting in Higher Education Is Changing How Universities Buy Technology
Higher education leaders are navigating an era of shrinking and flat budgets, alongside rising costs and…
How Great Campus Maps Balance Speed, Wayfinding, and Storytelling
When a prospective family, a first-year student, or a visiting lecturer opens your campus map,…
Campus Event Space Utilization: How Room Reservation Data Unlocks Hidden Revenue
Anemic enrollment, reduced funding, and rising costs are forcing colleges and universities to find alternative ways…