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Admissions counselor discussing the value of a direct admissions lead compared to cold leads

Assessing the Value of a Direct Admissions Lead

Travis Bondy

April 30, 2025

Many college admissions teams are seeing substantially more applications each year, but the rise in applications…

Male and female student looking at a laptop

15 Best University Website Designs To Engage Prospective Students

Lucas Brewer

April 15, 2025

College websites share information about programs and student living, offer virtual tours, and show off gorgeous…

Admissions counselor seeing progress after focusing on new marketing strategies after search cliff challenges

What’s Next After the Search Cliff in Higher Education?

Travis Bondy

April 15, 2025

Move over, declining high school graduation rates. There’s a new cliff in town. It’s known as…

Two marketers strategizing with a computer.

Higher Education Marketing Salary Insights

Jonathan Martin

March 20, 2025

As higher education marketers continue to play a pivotal role in shaping the future of institutions…

New students using interactive map tours to navigate campus

How to Transform Campus Engagement With Interactive Map Tours

Tim Wiedeman

March 19, 2025

Imagine a prospective student lounging at home and scrolling through your interactive campus map. They click…

College counselor using AI tools and managing admissions expenses

Managing Admissions Expenses in a More Challenging Market

Travis Bondy

March 17, 2025

Colleges and universities face increasing financial pressures, making it more important than ever for admissions teams…

College advisors weighing options to create a more personalized admissions process

Balancing Automation and Human Touch in Building Personalized Admissions at Scale

Travis Bondy

March 5, 2025

The average college-going high school student can expect recruitment outreach from 20+ higher education institutions. With…

Admissions counselors discussing new tactics for how to support students from initial inquiry to Move-In Day

How to Support Students—From Inquiry to Enrollment

Ryan Balfour

February 24, 2025

For higher education institutions, understanding how to support students begins long before they start their first…

Students engaging with university departments after marketers strategize about how to market university programs

How to Market University Programs: 9 Strategies to Attract and Engage Students

Dana Adams

February 19, 2025

In the competitive world of higher education, making sure that your school stands out among the…

Admissions counselors discussing the benefits of AI in education

Exploring the Exciting Implications of AI in Higher Education

Travis Bondy

February 13, 2025

AI is rapidly transforming industries, and higher education is no exception. The positive and negative impact…