Cassie Fay
Blog
Marketers’ Guide to AI Optimization for Higher Ed
Prospective students have long turned to the internet to compare crucial details about the schools they’re…
How Great Campus Maps Balance Speed, Wayfinding, and Storytelling
When a prospective family, a first-year student, or a visiting lecturer opens your campus map,…
Proving ROI of Campus Events Calendars With Cost, Value, and Impact
Modern higher education leaders are more conscious of expenditures than ever. With enrollment and budget challenges…
Move-In Day Impact Survey Results: What Students and Faculty Really Think About Move-In Day and Welcome Week
Few days are more important in a college student’s life than move-in day. For incoming first-year…
How Concept3D Makes Departmental Event Calendars Work Together Seamlessly
If you’ve ever tried to coordinate events across several departments, you know how quickly things can…
How Can Universities Stand Out in Digital Marketing?
The higher education landscape has become increasingly competitive. As universities compete for students locally and online,…
Creative Ways to Use Interactive Maps in Admissions Campaigns
Interactive maps are more than a navigation tool; they can drive better legitimate admissions results. Higher…
What AI Tools Say About Your School: Understanding Artificial Intelligence Optimization for Universities
When 71.5% of people use AI tools for search, higher education institutions…
14 Most Engaging Events on College Campuses, According to Our Data
College is about the experience, not just about academics. At their best, the events your students…
5 Smart Texting Strategies to Boost Application Completion Rates
Higher education recruiters across the United States are facing a problem. Because applying to college has…