Cassie Fay
Blog
What AI Tools Say About Your School: Understanding Artificial Intelligence Optimization for Universities
When 71.5% of people use AI tools for search, higher education institutions…
14 Most Engaging Events on College Campuses, According to Our Data
College is about the experience, not just about academics. At their best, the events your students…
5 Smart Texting Strategies to Boost Application Completion Rates
Higher education recruiters across the United States are facing a problem. Because applying to college has…
Why Gen Z Ignores Your College Admissions Emails—And What to Do Instead
Email is a vital part of engaging prospective students—if they’re actually opened…
Using Technology for Scalable Personalization to Make Every Student Feel Unique
Personalized communication from brands and organizations is no longer just a nice-to-have element. Consumers expect it…
Preventing College Summer Melt With Timely Personalized Outreach
Every year, thousands of admitted students never show up on campus—not because they changed their minds,…
6 Quick Tips for Effectively Communicating Move-In Day Information
With the end of the spring semester, planning for the beginning of fall is already in…
Social Media for Higher Education: Trends, Tools, and Best Practices
Social media for higher education is no longer a “nice to have” marketing element. It has…
How to Create Personalized Admissions Follow-Ups That Build Trust and Drive Enrollment
A student’s decision to apply and eventually enroll at a college or university rarely comes down…
Assessing the Value of a Direct Admissions Lead
Many college admissions teams are seeing substantially more applications each year, but the rise in applications…