Claire Rayes
Blog
How Can Universities Stand Out in Digital Marketing?
The higher education landscape has become increasingly competitive. As universities compete for students locally and…
Creative Ways to Use Interactive Maps in Admissions Campaigns
Interactive maps are more than a navigation tool; they can drive better legitimate admissions results.…
14 Most Engaging Events on College Campuses, According to Our Data
College is about the experience, not just about academics. At their best, the events your…
5 Smart Texting Strategies to Boost Application Completion Rates
Higher education recruiters across the United States are facing a problem. Because applying to college…
Why Gen Z Ignores Your College Admissions Emails—And What to Do Instead
Email is a vital part of engaging prospective students—if they’re actually…
Using Technology for Scalable Personalization to Make Every Student Feel Unique
Personalized communication from brands and organizations is no longer just a nice-to-have element. Consumers expect…
Preventing College Summer Melt With Timely Personalized Outreach
Every year, thousands of admitted students never show up on campus—not because they changed their…
6 Quick Tips for Effectively Communicating Move-In Day Information
With the end of the spring semester, planning for the beginning of fall is already in…
Social Media for Higher Education: Trends, Tools, and Best Practices
Social media for higher education is no longer a “nice to have” marketing element. It…