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Confident young Hispanic man gestures as he talks with a group of colleagues. He is smiling while talking with his colleagues.

RCM Budget Model: A Quick Guide for Higher Education

Dana Adams

June 6, 2024

In an age of shrinking enrollment and financial difficulties, budget planning for higher education has become…

Event directors reviewing their campus event promotion ideas

Unique Campus Event Promotion Ideas That Stand Out

Dana Adams

April 3, 2024

For college students, the four years on campus are about much more than just taking some…

More people attending events after event runners inveset more in how to increase event attendance

How to Increase Event Attendance: 14 Effective Strategies

Dana Adams

March 27, 2024

Community, belonging, camaraderie, and connection—these are all elements that people crave (and key elements in how…

Successful campus event lifecycle planning leading to a crowded conference room

Campus Event Lifecycle: The Stages, Tips, and Ways to Incorporate Data for Success

Dana Adams

March 19, 2024

Campus event planning is never simple. From homecoming to admissions information sessions, universities have the potential…

College students participating in events and creating a sense of community at events

How a Sense of Community Can Impact Your Student Retention

Dana Adams

January 18, 2024

The ultimate goal of any college or university is to graduate successful students. That means not…

Students performing at an open mic night, one of the most popular college campus event ideas

10 Campus Event Ideas Your Students Will Want to Try

Dana Adams

December 6, 2023

It’s an inherent truth, repeatedly backed up by research: for your students to be…

Top Bar Buttons Campus Map

How to Optimize Your Interactive Map Marketing With Top Bar Buttons

Dana Adams

December 11, 2020

If you’re a frequent reader of this space, you know how much we’ve discussed the benefits…

5 Ways Campus Maps and Transit Feeds Help Universities Increase Efficiencies

Dana Adams

June 26, 2020

Digital campus maps are revolutionizing the ways we think about location-based university marketing. Let’s explore virtual…