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Event hosts and guests discussion

5 College Campus Event Analytics Tools for Better Event Marketing and Promotion

Christian Batarseh

March 19, 2024

You want engaging, interactive on-campus events that are well attended and smoothly managed. Your…

College decision day survey

Decoding Decision Day: Student Voices vs. University Echoes

Jonathan Martin

March 13, 2024

In the vast, evolving landscape of higher education, one day stands out as a…

Prospective student seeing new messages

Beyond the Brochure: How to Engage Prospective Students

Jeff Harwood

March 13, 2024

Higher education enrollment marketing is becoming more competitive by the minute. With high school students now…

College decision day celebration ideas

6 Inspiring College Decision Day Celebration Ideas for Higher Ed Institutions

Jonathan Martin

March 10, 2024

For high school seniors, college decision day is among the most exciting days in the school…

Engaging marketing content for enrollment

4 Marketing Strategies to Increase Student Enrollment in 2024

Christian Batarseh

December 20, 2023

College enrollment numbers across the US are finally inching toward stabilization. But there’s still…

Bored college student in classroom

8 Evidence-Based Strategies to Improve Student Engagement and Retention

Jonathan Martin

December 12, 2023

As any seasoned higher education professional knows, getting new students on campus is just…

Personalization to increase student enrollment

How to Increase Student Enrollment: 8 Personalization Strategies

Tim Wiedeman

October 13, 2023

It’s impossible to overstate the importance of personalization in your recruitment efforts. In fact,…

High school student engaging with emails

How University Marketing Personalization Can Propel Your Messaging Strategy

Christian Batarseh

September 25, 2023

The higher education marketing landscape is evolving rapidly. Gone are the days of generic mailings and…

Student with more access to academic resources

6 Modern Strategies to Boost Student Retention and Persistence

Christian Batarseh

August 24, 2023

Student confidence in higher education is shrinking. The pandemic had an immense impact on…