Jeff Harwood
Blog
How Personalization Can Boost Your Enrollment Marketing Strategy
Higher education recruitment is entering a new era of more educated, virtually savvy audiences than ever…
Effective Storytelling in Higher Education Marketing: Admissions Guide
Storytelling has the power to take stats and figures and turn them into sensations and experiences.…
How to Freeze Summer Melt: 7 Ways to Maintain Engagement
For higher education professionals, the recruitment cycle doesn’t end with spring commencement. It continues throughout the…
How to Increase Event Attendance: 14 Effective Strategies
Community, belonging, camaraderie, and connection—these are all elements that people crave (and key elements in how…
Understanding College Student Personas for Event Marketing
Every student on your college campus is unique. But once you take a step back, you…
How to Increase Student Enrollment: 8 Personalization Strategies
It’s impossible to overstate the importance of personalization in your recruitment efforts. In fact,…
How University Marketing Personalization Can Propel Your Messaging Strategy
The higher education marketing landscape is evolving rapidly. Gone are the days of generic mailings and…
The Ultimate Guide to an Effective Digital Strategy in Higher Ed: 6 Steps to Successful Recruitment and Admissions
It’s time to get digital. Virtual channels have long…
New Higher Ed Website: Now What? 4 Keys to Digital Success After Launch
When it comes to communicating with your core audiences, it’s impossible to overstate the importance of…
Using Your Event Calendar to Boost Recruitment
Let’s face it – most universities offer English 101 and Principles of Chemistry. When…