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Virtual tours have gradually become an increasingly important piece in higher education marketing over the past decade. When COVID-19 changed everything in the college recruitment process last year, that trend only accelerated. Today, a virtual campus experience, or virtual tour, is among the important pieces a college or university can offer to prospective students and their families.
As markets become more competitive, marketing strategies become increasingly diversified. No modern marketing professional is tasked with simply achieving a single goal. Instead, the strategy is likely built on a variety of layered objectives, all ultimately driving towards growth and success in multiple ways. Why are 360 virtual experiences so important? Let's find out.
We live in a world where engagement can make or break your communications efforts. In fact, your organizations might succeed or fail based on how well it grabs your audience's attention. Then, that leverages attention into tangible business benefits. Where does virtual tour software fit into the picture?
The past year has seen a rapid transformation in the healthcare sector. Within weeks, practices and facilities in all medical specialties went into virtual environments to accommodate their patients during the COVID-19 pandemic. Now, ten months into the pandemic and with vaccinations on the horizon, it's time to stop the band-aid solutions and build long-term virtual experiences for your audiences.
Sources of leverages within 360 virtual tour and interactive map software for higher education.