Blog

High school seniors engaging with campaigns

4 Tips to Get Stealth Applicants to Leave a Breadcrumb Trail

Jeff Harwood

April 4, 2023

In theory, the enrollment funnel sounds so simple. First, prospective students who are interested…

College engaging prospective students

4 Ways Virtual Campus Tours Generate Student Leads

Jeff Harwood

January 18, 2023

In the complex world of recruitment marketing, generating student leads or inquiries is vital.…

Women speaking at event registration

Why Consistent Event Branding Is Important for Event Success

Jeff Harwood

November 20, 2022

Most branding efforts are scattered because too many people are using too many platforms.

No matter…

Women talking in front of computer

What To Look For When Evaluating Event CMS Software

Jeff Harwood

October 16, 2022

Not all event CMS platforms are created equal.

From lead generation to customer engagement, events are…

College students studying together

Why You Should Let Students Submit to Your Online Calendar

Jeff Harwood

September 21, 2022

Check out these 3 major benefits to allow students to submit content to your calendar!

User…

5 reasons you should not buy concept3d

5 Reasons You Should NOT Buy Concept3D

Jeff Harwood

November 22, 2021

Concept3D has revolutionized the way we interact with college campuses around the country, but we understand…

Student presses finger on touchscreen
Finding directions through campus maps.

Campus Maps: A Perfect Tool for University Communications

Jeff Harwood

September 9, 2021

When it comes to communications, higher education is unlike almost any other industry. There is no…

Applicants interviewing table with managers
Back view of female candidate apply for position, interview in modern office, recruiters consider applicant candidature, reading resume, HR managers look through employee cv. Hiring concept

6 Crucial Elements That Applicants Look for in a Company

Jeff Harwood

September 7, 2021

Hiring top-level talent is a complex process. Over the past decade, the market favors high-quality candidates,…

Group looking at a campus map
Small group of people looking at map on tablet and planning their day.

The 4 Factors to Make Your Campus Map Accessible

Jeff Harwood

August 17, 2021

Accessibility has become an increasingly crucial topic in digital communications. A non-accessible digital platform of any…

Girllooking at online college

7 Ways Virtual Tours Can Boost Your Marketing

Jeff Harwood

May 6, 2021

Virtual tours have gradually become an increasingly important piece in higher education marketing over the past…