Blog

Beautiful Doctor checking heartbeat

How Event Marketing Can Help Healthcare and Hospitals Build Community

Jeff Harwood

November 4, 2024

It’s not something most people think about, but hospitals and healthcare organizations are made up of…

Diverse students in library

How Accessible Is Your Campus?: A Complete Checklist

Jeff Harwood

October 8, 2024

Institutions of higher learning have long prided themselves on being spaces of equal opportunity for…

Digital wayfinding websites and maps

How Does Wayfinding Work?: A Deep Dive Into Wayfinding and Its Benefits

Jeff Harwood

August 7, 2024

Knowing your desired destination is only part of the journey it takes to arrive there.…

ADA-Compliant Campus Maps

Digital Interactive Maps: Mitigating the Risks of Not Having ADA-Compliant Campus Maps

Jeff Harwood

August 7, 2024

Public universities have a responsibility to meet ADA standards to ensure accessibility. One place this…

Fan experience in Organized tailgating

How Interactive Maps Can Elevate the Sports Fan Experience

Jeff Harwood

June 1, 2024

Sporting events across the country are buzzing with excitement, and venues and event organizers are constantly…

Fans positive guest experience

How to Prepare for High-Demand Events While Keeping Guests Happy

Jeff Harwood

May 29, 2024

In-person events, from sporting events to concerts, present unique challenges and opportunities for organizers. It’s essential…

Graduate and her parents after a full day of graduation promotion ideas and events

7 Graduation Promotion Ideas to Engage Students and Alumni

Jeff Harwood

April 17, 2024

The day your college students become college grads is among the most important events on campus…

Student leaders planning campus events

Tips for Building a Campus Events Calendar

Jeff Harwood

April 3, 2024

Your vibrant campus community has a lot to offer students. But if they…

Prospective student seeing new messages

Beyond the Brochure: How to Engage Prospective Students

Jeff Harwood

March 13, 2024

Higher education enrollment marketing is becoming more competitive by the minute. With high school students now…

Personalization to increase student enrollment

How to Increase Student Enrollment: 8 Personalization Strategies

Jeff Harwood

October 13, 2023

It’s impossible to overstate the importance of personalization in your recruitment efforts. In fact,…