Cassie Fay
Blog
Marketers’ Guide to AI Optimization for Higher Ed
Prospective students have long turned to the internet to compare crucial details about the schools they’re…
Enrollment Management Trends in 2025: What’s Changing and How To Adapt
Enrollment management trends in 2025 reflect a continued shift toward digital-first experiences, personalized outreach, and data-driven…
What AI Tools Say About Your School: Understanding Artificial Intelligence Optimization for Universities
When 71.5% of people use AI tools for search, higher education institutions…
Supporting Non-Traditional Students: Strategies That Actually Work
Higher education institutions across the nation are facing stagnant enrollment and questions about the worth of…
How to Make Move-In a Great First Impression
For most college students, move-in day is among the most important days of the entire college…
Building a Sense of Belonging: 7 Strategies for Supporting New Students on Move-In Day
Move-in day represents a new chapter of life for your incoming first-year class every year. And…
How to Prepare for Commencement Day: A Higher Ed Guide
Around the country, thousands of high school and college students are donning academic regalia and preparing…
How to Prepare Your Interactive Map for Family Weekend: University Guide
For most schools, Family Weekend is among the most important events of the year. Fun-filled activities…
8 Creative College Career Fair Ideas for Universities
Hosting a college career fair is a fantastic idea. It creates a win-win-win for the university,…
Improve Campus Accessibility With Digital Resources: Comprehensive Guide
Accessibility on college campuses is no longer optional. Your focus needs to be on building an…