Cassie Fay
Blog
Why Move-In Day Is the Biggest Test of Your Campus Wayfinding Strategy
High emotions, crowded spaces, traffic complexities, and navigating a new space make move-in day one…
Marketers’ Guide to AI Optimization for Higher Ed
Prospective students have long turned to the internet to compare crucial details about the schools…
Enrollment Management Trends in 2025: What’s Changing and How To Adapt
Enrollment management trends in 2025 reflect a continued shift toward digital-first experiences, personalized outreach, and…
Supporting Non-Traditional Students: Strategies That Actually Work
Higher education institutions across the nation are facing stagnant enrollment and questions about the worth…
How to Make Move-In a Great First Impression
For most college students, move-in day is among the most important days of the entire college…
Building a Sense of Belonging: 7 Strategies for Supporting New Students on Move-In Day
Move-in day represents a new chapter of life for your incoming first-year class every year. And…
How to Prepare for Commencement Day: A Higher Ed Guide
Around the country, thousands of high school and college students are donning academic regalia and…
How to Prepare Your Interactive Map for Family Weekend: University Guide
For most schools, Family Weekend is among the most important events of the year. Fun-filled…
8 Creative College Career Fair Ideas for Universities
Hosting a college career fair is a fantastic idea. It creates a win-win-win for the…