Launched in March 2019, Michigan Technological University has seen tremendous success with their Interactive Map. Parents began sharing it in the move-in category in their Facebook group within hours of its publication and before it was even announced.
The best part? Michigan Tech saw at least a 15x ROI after implementing their Interactive Campus Map with 21 students converting from the map.
Within nine months of its implementation, the RFI form in the Interactive Map reached a 4% conversion rate, exceeding expectations and industry benchmarks. 32% of those submissions were a prospective student’s first touch with Michigan Tech.
Families are also looking for information regarding the school through the Interactive Map, accounting for 22% of the form submissions. Beyond being a powerful gateway to Michigan Tech, the campus map also serves as a support tool for friends and families of students.