In July 2020, Michigan Tech embedded a Slate form in their Virtual Tour, which uses the campus map. Slate provides an HTML version of its Request for Information (RFI) form. Michigan Tech took this HTML and, using an iFrame, embedded it into the fourth tour stop.
Since adding the first RFI, Michigan Tech has added another at the end of the tour to increase opportunities for prospective students and their families to engage. The embedded forms close the loop between the campus map, the virtual tours within it, and admissions. The marketing and admissions teams can see the role and importance of a campus map in engaging prospective students.