For fans of Chiefs Kingdom, game day excitement can also come with logistical anxiety as they must develop a plan for navigating to the stadium and through the nearly 20,000 parking spots in the Truman Sports Complex to their desired tailgating location. Next, fans must determine the most efficient way to enter the stadium, make their way through security, and locate their seats. Once seated, fans are excited to discover and navigate to any of the dozens of amazing concession options available, merchandise locations, and of course find conveniently-located restrooms. And for Kansas City Chiefs fans with a disability, identifying accessible or wheelchair-friendly routes added an additional level of stress to the game day experience.
Providing all this information to each of the 73,000 fans in attendance can be a challenge. In particular, the Chiefs recognized an opportunity to improve parking information, navigation experience, and deliver information in a digital, mobile-friendly manner. Game-day staff had a difficult time answering questions because they are generally seasonal and part-time workers, and expecting them to know every last detail of the stadium was a huge challenge. They needed a solution that could answer these questions to improve the fan & guest experience.