Blog Recap:
In this episode, we delve into the multifaceted strategies employed by CU Boulder’s College of Engineering to support and grow their programs. Caroline shares her keen insights on the foundational work ongoing at the college, which includes clarifying the value proposition, assessing how well their brand promise is being fulfilled, and making the most of various marketing channels. The college has ambitious goals for the next few years, emphasizing diverse undergraduate enrollment, achieving gender parity, expanding graduate programs, and building new offerings with a focus on sustainability.
A key part of our discussion revolves around positioning the faculty and research as authorities in engineering fields and promoting educational innovation. Caroline highlights how demonstrating the real-world impact of their programs is integral to attracting prospective students. Marketing efforts play a significant role, from leveraging social media platforms like Instagram, LinkedIn, and Facebook to the dedicated Colorado.edu/forward/engineering webpage.
One of the standout aspects of CU Boulder’s approach is their commitment to gender parity. Despite the fact that only 16.7% of professionals in architecture and engineering are women, CU Boulder has been recognized as a top university for female students, with 41% of their first-year engineering cohort being women. Caroline discusses the importance of diverse perspectives in tackling global challenges and details the college’s robust recruiting tactics and K-12 outreach initiatives designed to encourage more female students to consider engineering careers.
The conversation takes an interesting turn as we explore the broader impacts on graduate enrollment, especially in tech and engineering fields, influenced by global economic factors, college debt, and job availability. The shift towards artificial intelligence is creating a dynamic yet challenging job landscape for engineers and CS majors. However, Caroline notes the potential for higher salaries and rapid ROI makes graduate education a worthwhile investment despite economic uncertainties.
Moreover, she shares insights on the growing demand for online programs, a trend accelerated by the COVID-19 pandemic, which has opened up multiple channels to attract a diverse student base. Specific programs like aerospace, biosciences, bioengineering, biomedical engineering, and electrical engineering are seeing a surge in interest, thanks in part to Colorado’s emerging status as a hub for semiconductor research and quantum engineering.
Caroline mentions that CU Engineering has strengthened its marketing efforts to reach a broader audience. There is an emphasis on highlighting female success stories and leveraging faculty influence, even considering podcasting as an innovative tool to promote these narratives and attract prospective students.
Don’t miss this episode as we uncover valuable tactics for increasing gender parity and discuss why even engineering schools need strong marketing strategies. Remember to stay tuned for our next episode, where we’ll have another guest from CU Boulder’s central marketing team. For those looking to learn more or connect with Caroline, visit Colorado.edu/forward/engineering or follow CU Engineering on Instagram, LinkedIn, and Facebook.
Read the transcription
Shiro:
Hello, everyone. Welcome to the Higher Ed Demand Gen podcast hosted by Concept 3 d. If you like our content, please follow and subscribe to us on Spotify, Apple, and Google. My name is Shiro Hattori, and I will be your host today. And I’m very excited for the guests that are joining us today to talk about how to increase gender parity and why even engineering schools need marketing. For the topic, I have none other than Caroline Hara joining us today. She’s the associate director of marketing and external communications with CU Boulder’s College of Engineering and Applied Science. And fun fact, I was actually trying to get into this school back in my undergrad days 14 years ago.
Shiro:
So this is a very, topic very close to my heart. So, Caroline, welcome to the show.
Caroline Harrah:
Yeah. Thank you. Thank you for having me.
Shiro:
And I do ask all my guests this. Please tell me what you love about higher ed.
Caroline Harrah:
Yeah. I I purposely, sought higher ed because the learning never ends. You meet the most fascinating people, and you just learn every day is, is you just learn so much. It’s amazing. I love it.
Shiro:
Yeah. And I can only imagine with, like, all the goals that the engineering school set in the next 5, 10 years, like, there’s constant learning. Right? So I I can’t agree anymore. Can you just start us off by telling us a quick summary of your background and your current role?
Caroline Harrah:
Yeah. So, I am a little bit, unusual in that my career has really spanned corporate, nonprofit, as well as higher ed. And, throughout my career, I’ve been dedicated to helping technology and innovation driven organizations really break through the noise, sustain advantage in new competitive and crowded industries. So that’s kind of my my area of expertise. As the associate director of marketing for CU Engineering, I really bring a strategic integrated lens across owned, earned, and paid media that seeks to address some of the greatest challenges and, frankly, opportunities, facing CU Engineering and many institutions today, areas such as undergraduate and graduate enrollment, digital education, research reputation, alumni engagement, student retention, and diversity, equity, and inclusion.
Shiro:
Wow. That’s amazing. And I know that, you’re one of the first hires in this role. Right? You are the first hire of this role.
Caroline Harrah:
Yeah.
Shiro:
Why is CU Engineering investing in marketing and in this position at the moment?
Caroline Harrah:
Yes. I am the first and, which can have its challenges, but it’s very exciting. You know, why they made this investment is, you know, higher ed in general is facing increased public scrutiny, as you know, about its value, giving rising costs, student debt, the proliferation of skill based options. You know, there’s also a looming enrollment cliff, which means that there’s a significant projected decline in the number of high school graduates beginning around 2025 that will lead to fewer students entering college. So integrated strategic marketing has become increasingly important to higher ed to more effectively communicate its value proposition, attract new and diverse student populations, and really remain competitive in an evolving educational landscape.
Shiro:
Got it. Thank you. And I so here’s a a assumption I have. Right? This is coming with no data, no research. But in my opinion, like, I I hear that engineering schools always are doing well. Right? There’s no issues with enrollment. It’s a it’s a industry that continues to seem like they have a lot of open job positions and also high salaries. And so, like, I’d like specific to engineering, like, are there are there forecasts in enrollment that engineering schools are expecting as well? And maybe there’s a difference between undergrad and graduate too there.
Caroline Harrah:
So the college here in the College of Engineering at CU Boulder, we’re not currently seeing undergraduate enrollment declines. The opposite, particularly given, you know, the current demand for engineering degrees and, of course, the halo effect of Coach Prime. Okay? We have benefited from that, even our graduate programs. However, we are preparing for a potential decline in undergraduate enrollment and looking at new ways to reach students who might not have considered CU or need a different pathway to achieve a 4 year degree. This year, we expanded our Colorado Community College engineering pathways from 2 to 6. That makes an engineering education more accessible to a diverse range of students, including those who might not have considered a 4 year university due to financial or personal reasons. You know, we offer a variety of k to 12 outreach programs and high school research opportunities that also help to introduce students to STEM fields and the power of a college degree on their lives in the world. So right now, we aren’t feeling the effect of the enrollment, decline in our undergraduate college.
Caroline Harrah:
We are expecting to be impacted, and I think everyone is. You know, Colorado is is a pretty small state by population, and we do rely upon, some percentage of out of state and international students.
Shiro:
Absolutely. Yeah. I mean, I’m I’m an out of state student that went to CU, so I understand there’s a pretty big, out of state student population there. That that makes a lot of sense. Could you talk a little bit about, the graduate programs as well? Is that like so I’ve talked to a couple business, school marketing directors. So similar to your position, but just in in the business school. And this is across few other states, not in Colorado, but they they mentioned that, graduate enrollment was down slightly or they’re expecting that. And so I’m wondering, again, in in the field of engineering, which I assume has more demand, are there other, like, forecasts or expectations real like, similar to maybe what a lot of the MBA programs across the country are feeling right now?
Caroline Harrah:
Yeah. So I would just say that overall, I think everyone, has been impacted by graduate enrollment, and there was a variety of factors influencing that. Obviously, international students have been a large base of our graduate programs. I can’t speak to other schools, but I hear that everyone is impacted by that. Of course, that’s influenced, by the ease by which you can get your student visa. It’s also impact by global economic conditions as well. So, we have a large population from Asia, for example, and that has been a little bit softer. We need to diversify that a little bit.
Caroline Harrah:
But overall, you know, we think, graduate education is really not even we’re not even scratching the surface on the opportunity. And for a lot of schools, they see the same thing. So it’s it’s gonna be competitive. You know, it’s really an opportunity to diversify and enhance revenue streams. It can help offset undergraduate education. We can reach a broader audience, including working professionals and more international students, particularly with the online options. You know, it’s a vital element of workforce development, particularly here in Colorado, in semiconductors, quantum, climate, health, and space. And, there’s also an opportunity for corporate partners there.
Caroline Harrah:
I think the the thing is is that we have to be really agile in our approach. We have to really consider, okay, The corporate student is probably gonna need more flexible offerings. You know, we need to think about offering more economical opportunities. So but, ultimately, the potential for graduate programs is large and the payoff is considerable. So if I look at, you know, here let me give you some data. But, we know that, for example, I was gonna say, you know, undergraduate degrees versus not getting an undergraduate degree, for example, is considerably bit better. So for an undergraduate who chooses not to go, and get a degree, will earn roughly half of what our undergraduates in engineering will earn. Wow.
Caroline Harrah:
Yeah. And that’s after a few years out in the workforce. So, undergraduates can get anywhere between, you know, 80 to over a 100 plus 1,000. Yeah.
Shiro:
I apologize.
Caroline Harrah:
But for engineering graduates, it’s also considerable. So you can expect to probably see roughly between 15 30% salary increase by getting a graduate degree in engineering, which is considerable when you consider your base is so high. But there’s other benefits as well. Right? Because Uh-huh. You also get access to research and faculty. You also get access to state of the art laboratories. You can specialize in your field. I mean, graduate degree pays off, within typically 12 to 18 months of getting your degree.
Shiro:
Gotcha. Do you think I know you mentioned international student decline was obviously something we saw during the pandemic and still is, you know, is trying to get back to pre pandemic levels. But are there other, like, factors? Maybe it’s media, maybe it’s distrust, maybe it’s financials that are affecting, like, graduate enrollments or the questioning of graduate, programs in the industry?
Caroline Harrah:
Well, as you know, like Google. Like, you wouldn’t think Google would be laying off. There’s a considerable shift happening right now in the tech sector where engineers are losing their jobs. Even CS majors, CS majors coming right out of school are having difficulty finding jobs. And I think that is in large part to a reinvestment of resources in artificial intelligence. Artificial intelligence is still in its nascent c really, even though it was invented decades ago. But in its current incarnation, it’s in its nascent c, and everyone’s looking to grab a slice of the pie. So, certainly, global economic factors are impacting that.
Caroline Harrah:
The, you know, college debt, people don’t wanna take on more debt if they can’t get a job. The flip side of that is typically in recessions or typically when you see layoffs in a sector, you do see people going back to school. They’re looking to retool or they’re looking maybe to go to management and get jobs that they wouldn’t typically be able to acquire. So that’s kind of where we are now. And I I kinda think, like, it really is a good time to, to go to graduate school if you’re in that situation because the payoff is real, and it’s fast.
Shiro:
Right. Yeah. I didn’t know the payout like, the the increases in average salary were that much higher on a already such a high base just out of college. So, yeah, that’s incredible. It kinda reminds me of, like, anyone chasing, like, the the medical field, right, to become a doctor. Like, very, very probably more expensive initial upfront cost, to go to medical school. But, obviously, the payoff is really good, and your help to society is also un undeniably questionable. So, gotcha.
Shiro:
Well, I didn’t know a lot of these things, so thank you so much for explaining them. I’ve only gotten the opportunity to talk to a few, graduate school program marketing folks, and so, this is very insightful. I did talk to someone over from Notre Dame, and he said something similar in that right after COVID, there was an uptick in graduate enrollment because all these people were trying to figure out what to do with their time. Maybe they saw some layoffs, and they’re trying to reinvest in their future. So, a lot of similarities there.
Caroline Harrah:
I’m glad you brought that up because one thing I did wanna mention is one effect of COVID is that now students are expecting online programs. You see what I mean? So everyone made that quick shift to online, and now you can’t avoid it. You have to have online aspects. And this is true for undergrad too. I don’t know if you know that. Students in undergrad are now expecting some online component, of their classes. So it’s fascinating. But, the most important thing vis a vis graduate education is that you really have to offer options.
Caroline Harrah:
Right? You have to have online, fully online, hybrid, in person for people who want that. We offer all of that plus Coursera. So, I think we’re well positioned, but it’s it’s gonna be exciting to watch. It’s gonna be increasingly competitive out there for sure.
Shiro:
Got it. Okay. This a little off script right now, but I’m I’m just curious. I’m gonna ask, you mentioned CS computer science programs earlier. That’s typically where a lot of my friends who work in tech went in in school or currently working in. But what are, like, other, programs or, tracks that are growing right now in the engineering field. And it could just be CU Boulder if that those are the only examples you have. But I’m I’m just curious because CS is really the only one that I I thought and knew of.
Shiro:
I’m assuming maybe quantum and space, but I’d love to learn more about that.
Caroline Harrah:
Yeah. So, yeah, so computer science is one of our top programs in terms of, popularity. Obviously, aerospace is always oversubscribed many, many times over. But, you you have I mean, I think all of our departments are popular. You are seeing, some strong interest, particularly, from female applicants in the biosciences, bioengineering, biomedical engineering, chemical engineering. They always perform well. An interesting degree that people don’t always think of is electrical engineering, and that’s probably one of the best degrees to get. It is difficult, but, especially right now.
Caroline Harrah:
So you I’m not sure if you know anything about the CHIPS Act, but it’s a reinvestment in the semi semiconductor and quantum sectors throughout the United States to make the United States more competitive. Colorado has just been named a, quantum information technology hub, and we just won a large phase 2 grant from the federal government, which is also supported by state funds. So one area that’s going to be booming in Colorado will be semiconductor research, science, and quantum engineering. And, so for someone who has a background in electrical engineering and computer engineering, computer science, really any of the engineering fields, there’s going there are gonna be, there’s gonna be a lot of opportunity. Civil engineering is also a great area. Colorado is one of the best locations to get a job in civil engineering. I don’t know if people know that. It’s one of kind of more the old school engineering degrees.
Caroline Harrah:
But I would say, you know, all of our degrees are are very strong and, are growing. And the beauty of it is here in Colorado is, you know, the engineering fields are thriving because Colorado is thriving, and you can study here and you can stay here. For graduate students, this is really important because you’re going to spend up to 5 to 7 years for your PhD, for example, typically 5, you wanna love where you live, and you wanna find gainful employment. So that’s a big, facet of where you go to study graduate school. So here, you can study here, live here, love where you live, and you can get a job after, not just in higher ed, but one of the many research institutes like NIST or NOAA, and or in corporate. So, yeah, hope that answered your question. I probably went too far, but
Shiro:
No. No. This is great. Civil engineering, electrical engineering. I did not know Colorado go to grant for that. I talked to Purdue recently about the same same topic, and I think Yeah. They their school is investing in semiconductor and electrical engineering as well. So, I’ve heard about it.
Shiro:
Yeah. It’s it’s pretty it’s very, very fascinating. Yeah. Let’s this is great. Well, you know, along the lines with, what you’re talking about, a lot of a lot more women enrolling in, biochem. Let’s let’s switch gears a little bit and talk up about, the engineering student demographic. So I know one of the things you believes in and that you’re passionate about is trying to increase the student demographic that better reflects our current actual US population.
Caroline Harrah:
Mhmm.
Shiro:
And so can you tell us a little bit more about that, what that is, and maybe what gender parity is to start as well?
Caroline Harrah:
Sure. Yeah. So first of all, let me look at my notes here. So the issue of gender parity has been a strategic priority for, CU Engineering for decades. And, so what is gender parity? It literally means that the number of women is on par, is equal to the number of men who are currently and actively enrolled in college of engineering. We focus primarily on our female, 1st excuse me, on our 1st year undergraduates because those are the ones who are applying initially. So the number that we have for gender parity is focused on 1st year undergraduates. The blended rate over time dilutes a little bit because, we bring in transfer students.
Caroline Harrah:
And so it just that tends to be more heavily male. But, basically, you know, gender parity is a real pride point for us and something that, we’ve worked hard to achieve. And the reason is is because you may not know this, but the percentage of women professionals in architecture and engineering is only 16 0.7%. That’s according to the Society of Women Engineers, SWE. And so even though it’s up significantly from the 19 nineties, it’s still an issue. So if we want to tackle global challenges in engineering, like sustainable development, health care, AI, quantum computing, you have to have diverse perspectives. It can’t just be all white male. It needs to be diverse.
Caroline Harrah:
We need to have people from around the world of various origins, and we need to have women too. So, you know, a diverse engineering, sort of population helps us to design infrastructure and technologies that meets the needs of the whole population, not just a small population. So, we’ve been recognized as a top five public university for women in our 1st year class. Right now, this year’s class was 41% female students. That’s up 27 percentage points from 2 decades ago. So it’s pretty significant, when you consider many engineering schools have less than half that. So it’s a big deal.
Shiro:
That’s amazing. Yeah. And myself, sitting in in an engineering class, a 1st year engineering class my freshman year at CU, I I can say firsthand that, there were not 41% of women in in my classroom. So that’s really impressive that in a little over a decade that you’ve you’ve gotten so far. What are some of the the strategies and tactics that were implemented or that, you know, CU was going after in in order to get more 1st year, women into the engineering programs?
Caroline Harrah:
Yeah. So at the very base level, we invest a lot in recruiting female students. So, when we reach out to high school students, we make a a purposeful effort to reach out to female students. But I think probably the highest impact effort, is really our k to 12 outreach and, the associations it has there. So if you think about, I have a daughter who’s in, school studying engineering. And growing up, she loved to go to LEGO camp, for example. She was always the only girl in LEGO camp. Okay? So when girls, first of all, don’t see other girls in engineering, it says to them, oh, 1, maybe I don’t belong, or 2, maybe this isn’t as fun as I thought.
Caroline Harrah:
I never get a word in edgewise. It’s just a very different communication style. What CU Boulder and CU Engineering has actively done is we work with partners and nonprofit organizations in k to 12 so that girls and all students really can believe that they can be an engineer. You know, young people tend to associate their career with what they know. If they see their parents, their parent is a doctor, or if they see if their parent, owns a restaurant or whatever, they’re more inclined to think, oh, well, that’s where I should go. That’s what I should be. That’s what I want to do. I want to be just like my mom or my dad.
Caroline Harrah:
And there’s nothing wrong with that. That’s great. But if there isn’t a role model to say, one, this might be something you could do and be interested in and you can thrive and succeed, well, then they’re less likely to pursue it. So our k to 12 outreach programs and our high school, research programs are vital for this because students can see, oh, this is what engineering means. This is what civil engineering means. Mechanical engineering, one of our projects for k to 12 is students learning how to build prosthetics using just materials lying around the house like a cardboard box. What is their approach to solving the problem? Right? How do they go about it? You know, does it work? And they actually walk around with their purse their leg, their prosthetic leg to see if it actually even works. It’s a fun exercise.
Caroline Harrah:
It, allows them to really think critically and solve a problem and makes them feel good at the end of the day that they can make an impact in the world.
Shiro:
That’s amazing. And I know you you talked about a lot of working with partners, targeting that k to 12 audience. Yeah. In terms of I know you own a lot of paid and earned media as well at, at with the CU Engineering School. And so are there other, like, marketing tactics as well in terms of, like, highlighting more female stories from the school or, setting up ad campaigns differently. Right? So not just trying to target, like, the whole broad audience of k through 12, like, creating separate campaigns to segment different audiences. Is that something you’re doing right now as well?
Caroline Harrah:
Yeah. So I I didn’t mention earlier our BOLD program and Okay. Which is super popular and is really a hub to support, students of all backgrounds, provides mentoring, scholarship, community, and, clubs. But the reason why I mentioned that is, it’s something that we’ve become known for, and we have a reputation for, on the analytics side. It’s one of our most popular pages to visit. But what we really do is we leverage some of our best in class programs, both on the engineering side as well as as our outreach programs to really tell a story that you belong here, you will thrive here, you are welcome here, and we have resources to support you along the way. So that is represented, through our marketing collateral, through our website, through, outreach, through our partners, through earned media. We recently got a lot of press for our gender parity efforts, but, we receive a lot of earned media in general.
Caroline Harrah:
Of course, we endeavor to, update our website. So it’s SEO and keyword optimized so people can find us through Google. And then we use, paid media to supplement the organic to be able to capture those who can’t find us through search or through our other affiliations. Of course, all of the organizations our faculty are involved in is, one of the most important areas, for any institution of higher ed to be involved in. It’s basically the equivalent of our influencer campaign. They’re our influencers. When faculty are involved in nonprofit organizations that serve diverse populations, it’s we are a thought leader in that area. And when they are involved with their, the civil engineering organizations or, IEEE, that speaks well for us or they serve on boards.
Caroline Harrah:
So that can influence us greatly vis a vis rankings, reputation, and to help us spread the word about all of these amazing programs that we have. Of course, we’re also a partner with the with ASCE, which is the American Society of Engineering Education. We do advertise through there, and, they provide a lot of intel to help inform a lot of our strategies as well.
Shiro:
That’s amazing. And I’m I’m really happy you mentioned faculty, and I I keep bringing up this podcast episode I had with Purdue’s, podcast host. But they have a channel they’ve created where they do interview students, graduates, alums, but they also interview a lot of faculty who are often professors leading a certain topic in their field. 1 was around semiconductors, and I listened to this podcast episode of this professor who teaches electrical engineering. And it was really, really fascinating. And, surprisingly, from the analytical perspective, that episode and that content from, that professor did really, really well, and I think, it actually drove a lot of interest for prospective students. So it was one of the best performing episodes. Mhmm.
Shiro:
And my assumption would have been that usually when you cover faculty, it doesn’t gate garner as much interest or gain as much, interest, but that that proved me wrong. You know? And so I think there is a lot of opportunity in especially in in science and tech to highlight, the professors and the faculty a lot because I think there’s a lot of stories there, and students wanna be tied to those stories too. So that’s fascinating.
Caroline Harrah:
100%. You have to remember, like, engineering is an applied science, So it has direct impact to our everyday lives. So it’s elatable, tangible. Now, you know, the deeper you get into it, you realize, oh my gosh, this is way over my head. But it’s fascinating because you can see how it could impact you every single day of your life. But, yeah, I think faculty is a big opportunity. Podcasting, we’re looking at that. We’re just now in our strategic planning phase.
Caroline Harrah:
I’ve only been here a year. I came from UC Santa Barbara before this, work also working in the College of Engineering. So, there’s a lot to do, and it’s super exciting. And, yeah.
Shiro:
That’s amazing. Well, can you tell us a little bit about what you wanna accomplish maybe in the next couple years? I know you’ve you just joined the team, but what’s your vision for the 2, 3, 4, 5 year plan right now?
Caroline Harrah:
Yeah. So as I said, I’m really focused on laying the foundation right now, for the college of engineering because we’ve never done marketing. So I think it’s really important for us to be very clear about what our value proposition is to our students, to our faculty, to all of our stakeholders, and do an assessment of if we’re fulfilling that brand promise, tighten it tighten up our messaging, and, of course, leverage all the channels earned, owned, and paid to amplify that messaging. And I think there’s a lot of opportunity, for an influencer campaign, as I mentioned before, and the podcast, maybe a Reddit takeover to, you know, ask me anything. There’s a lot to do. But what we wanna do is position ourselves and our faculty and our research as authorities in our field, talk about the innovation in education and the way that we conduct instruction and demonstrate how our work leads to demonstrable impact in the world. And so leveraging all of the things I already discussed. So right now, we’re in the foundation stages looking at the next year.
Caroline Harrah:
We we want to diversify our undergraduate enrollment, as I mentioned, achieve gender parity within the next few years. We want to grow our graduate programs and we want to build new graduate programs. We have a program that was just announced, with Siemens, which is a certificate program in sustainability, coming out of our engineering management program. We wanna see more of those programs rolled out. That’s an area, that falls within my area of expertise. But ultimately, keep doing what we’re doing, do it better, be of greater service both to our students, our faculty, our community, and our world, create impact, and remain relevant, really. And I think that we will.
Shiro:
That’s amazing. And, you know, I’m I’m gonna be following you along very closely because I’m very, very tight with CU Boulder. So, I love everything that the school is doing. Coach Prime was just another addition to that. But
Caroline Harrah:
I know.
Shiro:
I just walked through campus the other day, to go to a concert, and it’s just so beautiful, and it brought me back. And this conversation’s bringing me back to it as well, so I appreciate everything you shared with me today. It’s gotten me really excited about the future. So thank you so much. Thanks for joining us.
Caroline Harrah:
You so much. Thanks for having me.
Shiro:
Me. I’m wondering where our followers and listeners can reach out to you to understand a little bit more about what Caroline’s doing.
Caroline Harrah:
Oh, yes. So you can go to our website at colorado.eduforward/engineering, and, you can visit us on social at cuengineering on Instagram, LinkedIn, x. We are on threads as well, and Facebook, which is primarily our our venue for parents and alumni, but we’re we’re everywhere on social.
Shiro:
I know. That’s how I know you’re a marketer. When you said Facebook, you had to say, like, the audience right after. Right? So that’s, like, that’s Yeah.
Caroline Harrah:
I mean, it’s just in you. Yeah. Well, the thing is is that Facebook is still relevant, and it is one of the leading channels for advertising for grad programs, which might surprise you. For our engineering, you know, grad prospects, we prefer a different channel. I’m not gonna share because I don’t want everyone to go there. But, but it is for other graduate programs, a primary advertising channel for graduate programs.
Shiro:
That’s amazing. Well, I I know Noel said the same thing about, your channel as in terms of Facebook. Right? Who the audience is? So, you everyone at the CU team seems to have it dialed in marketing, so that’s great. And we will have another CU Boulder guest from the central marketing team, director of social media joining us on an episode in a few weeks here, so make sure to tune in for that. And you can also follow Caroline. Just search Caroline Hara, and she will come up as CU Boulder College of Engineering as our first, below the below the, the name. So just search for her on LinkedIn. You’ll find her, and you can follow-up there
Caroline Harrah:
as well. LinkedIn with me. I always wanna LinkedIn with people. I’m happy to connect. So
Shiro:
Great.
Caroline Harrah:
Thank you. Well,
Shiro:
thank you. This has been great.
