Concept3D delivered a mobile web interactive map, allowing there to be a single source of information for all the race day details. As aspects of the event evolved leading up to gates opening, Concept3D was nimble enough to make those design, rendering and informational changes right up to the last minute. Having the same mapping and branded experience for all guests using the COTA mobile app, website and print material was a huge advantage for visitors. This allowed COTA to create a seamless communication stream with all its guests in real-time, no matter how they accessed the information. Not having to update multiple different systems and contact different departments was a huge time saver for staff as well.
Additionally, the usage data after the race was incredibly insightful and highlighted exactly how Concept3D can help overcome fan and guest experience challenges. On race day Concept3D was able to assist with over 50,000 searches and directions for Food, Water and Beverages as well as an additional 30,000 searches for other venue information such as Entrances, Admissions and Parking. Armed with this valuable event data, COTA is now able to see what is important to their guests and can better prepare for future events and F1 races to come.