Cassie Fay
Blog
What AI Tools Say About Your School: Understanding Artificial Intelligence Optimization for Universities
When 71.5% of people use AI tools for search, higher education institutions…
Social Media for Higher Education: Trends, Tools, and Best Practices
Social media for higher education is no longer a “nice to have” marketing element. It has…
Assessing the Value of a Direct Admissions Lead
Many college admissions teams are seeing substantially more applications each year, but the rise in applications…
10 Uses for Custom Interactive Maps
10 tips for marketers for incorporating interactive digital maps into their communication strategy
15 Best University Website Designs To Engage Prospective Students
College websites share information about programs and student living, offer virtual tours, and show off gorgeous…
How to Market University Programs: 9 Strategies to Attract and Engage Students
In the competitive world of higher education, making sure that your school stands out among the…
How University Marketing Personalization Can Propel Your Messaging Strategy
The higher education marketing landscape is evolving rapidly. Gone are the days of generic mailings and…
How to Incorporate a Virtual Interactive Campus Map Into Your Marketing Plan
Interactive campus maps can be a powerful digital tactic in higher education. Implemented the…
How to Use TikTok as an Admissions Marketing Machine
For many higher ed admissions marketers, TikTok is a conundrum. In many ways, it is a…
7 Promotional Tactics to Show Off Your Data Center
Data centers play an increasingly vital role in the IT and technology…