Blog

Admissions counselor discussing the value of a direct admissions lead compared to cold leads

Assessing the Value of a Direct Admissions Lead

Travis Bondy

April 30, 2025

Many college admissions teams are seeing substantially more applications each year, but the rise in applications…

Male and female student looking at a laptop

15 Best University Website Designs To Engage Prospective Students

Lucas Brewer

April 15, 2025

College websites share information about programs and student living, offer virtual tours, and show off gorgeous…

Students engaging with university departments after marketers strategize about how to market university programs

How to Market University Programs: 9 Strategies to Attract and Engage Students

Dana Adams

February 19, 2025

In the competitive world of higher education, making sure that your school stands out among the…

High school student engaging with emails

How University Marketing Personalization Can Propel Your Messaging Strategy

Christian Batarseh

September 25, 2023

The higher education marketing landscape is evolving rapidly. Gone are the days of generic mailings and…

Hands holding tablet of interactive maps

10 Uses for Custom Interactive Maps

Lucas Brewer

January 13, 2023

10 tips for marketers for incorporating interactive digital maps into their communication strategy

New Students gaining access

How to Incorporate a Virtual Interactive Campus Map Into Your Marketing Plan

Christian Batarseh

September 26, 2022

Interactive campus maps can be a powerful digital tactic in higher education. Implemented the…

College student exploring TikTok

How to Use TikTok as an Admissions Marketing Machine

Alex Ingersoll

May 25, 2022

For many higher ed admissions marketers, TikTok is a conundrum. In many ways, it is a…

How to Scale Your Higher Ed Marketing and Admissions Efforts

Cassie Fay

October 6, 2021

Higher education is an industry defined by limited resources. Especially admissions and marketing offices often struggle…