Cassie Fay
Blog
What AI Tools Say About Your School: Understanding Artificial Intelligence Optimization for Universities
When 71.5% of people use AI tools for search, higher education institutions…
Transform Your Digital Map With the Most Engaging Interactive Campus Map Categories
A welcoming, accessible environment is an essential part of a healthy campus culture for students and…
How to Leverage Move-In Day Follow-Up to Keep New Students Engaged and Motivated
Move-in day is among the most important events in a new college student’s life.…
5 Smart Texting Strategies to Boost Application Completion Rates
Higher education recruiters across the United States are facing a problem. Because applying to college has…
Why Gen Z Ignores Your College Admissions Emails—And What to Do Instead
Email is a vital part of engaging prospective students—if they’re actually opened…
10 Late-Night Student Programs That Will Boost Campus Engagement
Why should late-night student programs be a priority for your campus? While getting an education and…
Your College Student Onboarding Checklist: 5 Key Areas
For the modern college student, onboarding is a key component of success. In fact, it can…
Supporting Non-Traditional Students: Strategies That Actually Work
Higher education institutions across the nation are facing stagnant enrollment and questions about the worth of…
Creating Campus Connections With Pre-Enrollment Strategies
In order to create an inviting college atmosphere where students find meaningful campus connections and feel…
Using Technology for Scalable Personalization to Make Every Student Feel Unique
Personalized communication from brands and organizations is no longer just a nice-to-have element. Consumers expect it…