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New students using interactive map tours to navigate campus

How to Transform Campus Engagement With Interactive Map Tours

Tim Wiedeman

March 19, 2025

Imagine a prospective student lounging at home and scrolling through your interactive campus map. They click…

College counselor using AI tools and managing admissions expenses

Managing Admissions Expenses in a More Challenging Market

Dana Adams

March 17, 2025

Colleges and universities face increasing financial pressures, making it more important than ever for admissions teams…

College advisors weighing options to create a more personalized admissions process

Balancing Automation and Human Touch in Building Personalized Admissions at Scale

Dana Adams

March 5, 2025

The average college-going high school student can expect recruitment outreach from 20+ higher education institutions. With…

Admissions counselors discussing new tactics for how to support students from initial inquiry to Move-In Day

How to Support Students—From Inquiry to Enrollment

Jonathan Martin

February 24, 2025

For higher education institutions, understanding how to support students begins long before they start their first…

Students engaging with university departments after marketers strategize about how to market university programs

How to Market University Programs: 9 Strategies to Attract and Engage Students

Dana Adams

February 19, 2025

In the competitive world of higher education, making sure that your school stands out among the…

Students having fun in a stairwell

Differentiating Your School from the Competition

Dana Adams

February 16, 2025

Setting yourself apart from the competition is not an easy task, but it’s worth…

Admissions counselors discussing the benefits of AI in education

Exploring the Exciting Implications of AI in Higher Education

Dana Adams

February 13, 2025

AI is rapidly transforming industries, and higher education is no exception. The positive and negative impact…

College admissions counselors seeing stronger results after new student outreach initiatives

Beyond Mass Messaging: How to Personalize Student Outreach Across Your Digital Channels

Jonathan Martin

January 15, 2025

Standing out among the noise is more difficult than ever in an environment where tens and…

Teenager considering his college decision after receiving personalized outreach communications

Streamlining the College Decision Process: Helping Students Find the Right Fit

Dana Adams

January 9, 2025

For most students, the college decision is a choice filled with uncertainty and pressures from all…

Prospective college students getting better outreach messages through personalized college admissions campaigns

How to Craft College Admissions Campaigns That Captivate Students

Jonathan Martin

November 19, 2024

The college admissions landscape is more crowded than ever. More than 4,300…