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College advisors weighing options to create a more personalized admissions process

Balancing Automation and Human Touch in Building Personalized Admissions at Scale

Travis Bondy

March 5, 2025

The average college-going high school student can expect recruitment outreach from 20+ higher education institutions. With…

Admissions counselors discussing new tactics for how to support students from initial inquiry to Move-In Day

How to Support Students—From Inquiry to Enrollment

Ryan Balfour

February 24, 2025

For higher education institutions, understanding how to support students begins long before they start their first…

Students engaging with university departments after marketers strategize about how to market university programs

How to Market University Programs: 9 Strategies to Attract and Engage Students

Dana Adams

February 19, 2025

In the competitive world of higher education, making sure that your school stands out among the…

Admissions counselors discussing the benefits of AI in education

Exploring the Exciting Implications of AI in Higher Education

Travis Bondy

February 13, 2025

AI is rapidly transforming industries, and higher education is no exception. The positive and negative impact…

College admissions counselors seeing stronger results after new student outreach initiatives

Beyond Mass Messaging: How to Personalize Student Outreach Across Your Digital Channels

Ryan Balfour

January 15, 2025

Standing out among the noise is more difficult than ever in an environment where tens and…

Teenager considering his college decision after receiving personalized outreach communications

Streamlining the College Decision Process: Helping Students Find the Right Fit

Travis Bondy

January 9, 2025

For most students, the college decision is a choice filled with uncertainty and pressures from all…

Prospective college students getting better outreach messages through personalized college admissions campaigns

How to Craft College Admissions Campaigns That Captivate Students

Ryan Balfour

November 19, 2024

The college admissions landscape is more crowded than ever. More than 4,300…

Prospective student and parent engaging with content made through better admissions marketing tools

8 Ideal Admissions Marketing Tools to Boost University Enrollment

Lucas Brewer

November 19, 2024

Admissions marketing, and the right suite of admissions marketing tools, continue to play a major role…

Recording specific student stories to use more storytelling in higher education marketing

Effective Storytelling in Higher Education Marketing: Admissions Guide

Ryan Balfour

November 12, 2024

Storytelling has the power to take stats and figures and turn them into sensations and experiences.…

Enhancing enrollment marketing efforts

The Increasingly Urgent Focus on Personalization in Your Enrollment Marketing Plan

Christian Batarseh

October 17, 2024

Make no mistake: university marketing personalization is no longer optional. Every enrollment marketing plan…