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Prospective college students getting better outreach messages through personalized college admissions campaigns

How to Craft College Admissions Campaigns That Captivate Students

Ryan Balfour

November 19, 2024

The college admissions landscape is more crowded than ever. More than 4,300…

Prospective student and parent engaging with content made through better admissions marketing tools

8 Ideal Admissions Marketing Tools to Boost University Enrollment

Lucas Brewer

November 19, 2024

Admissions marketing, and the right suite of admissions marketing tools, continue to play a major role…

Recording specific student stories to use more storytelling in higher education marketing

Effective Storytelling in Higher Education Marketing: Admissions Guide

Christian Batarseh

November 12, 2024

Storytelling has the power to take stats and figures and turn them into sensations and experiences.…

Virtual Campus Tours for Prospective Students

9 Benefits of Virtual Campus Tours for Universities

Christian Batarseh

October 15, 2024

When you depend solely on in-person tours to showcase your university’s offerings to prospective students, you’re…

Data-driven college admissions strategy

Building a Data-Driven Admissions Strategy in Higher Education

Ryan Balfour

October 3, 2024

Over the past several years, data has become a core part of industry decision-making. Higher education…

Student Engagement admissions process

How to Enhance Student Engagement During the Admissions Process

Ryan Balfour

September 18, 2024

The admissions process is never a one-way street. The success (or failure) of attracting students to…

Engaging prospective university student

How to Bring Innovation to Student Recruitment Techniques in Higher Education

Ryan Balfour

September 6, 2024

The constantly shifting higher education landscape requires ever-evolving student recruitment techniques at every level. Today’s students…

Student and parent exploring virtual tour

The Top 7 Benefits of Virtual Tours on Your Campus Website

Christian Batarseh

September 4, 2024

Prospective students have long used in-person tours of campus as a way to gauge their interest…

Students exploring personalized admissions

The Whys and Hows of Personalizing the Admissions Experience in Higher Education

Ryan Balfour

September 4, 2024

It’s natural to think of the admissions process from the institutional perspective. But as student expectations…

Robust college student onboarding checklist

Your College Student Onboarding Checklist: 5 Key Areas

Lucas Brewer

August 21, 2024

For the modern college student, onboarding is a key component of success. In fact, it can…