Blog

Student anxiety and uncertainty is one of the common causes of summer melt

5 Causes of Summer Melt and Tips for Prevention

Christian Batarseh

June 12, 2024

There’s a reason ‘butts in seats’ is a common phrase among college enrollment professionals. While tuition…

Young college student studying class schedule or campus map

How to Freeze Summer Melt: 7 Ways to Maintain Student Engagement in the Summer

Lucas Brewer

June 6, 2024

For higher education professionals, the recruitment cycle doesn’t end with spring commencement. It continues throughout the…

Wheelchair speeding through brick hallway.

The Need for Truly Accessible Web Applications, Not Separate Solutions

Jill Bobrick

April 12, 2024

In our increasingly digital society, where technology permeates every aspect of life—from education and…

Academically-focused student who fits into the unviersity's collection of college student personas

Understanding College Student Personas for Event Marketing

Lucas Brewer

March 27, 2024

Every student on your college campus is unique. But once you take a step back, you…

Event hosts and guests discussing talking points gathered through college campus event analytics tools

5 College Campus Event Analytics Tools for Better Event Marketing and Promotion

Christian Batarseh

March 19, 2024

You want engaging, interactive on-campus events that are well attended and smoothly managed. Your…

College decision day survey

Decoding Decision Day: Student Voices vs. University Echoes

Lucas Brewer

March 13, 2024

In the vast, evolving landscape of higher education, one day stands out as a…

Prospective student seeing new messages and marketing outreach from universities

Beyond the Brochure: How to Engage Prospective Students

Jeff Harwood

March 13, 2024

Higher education enrollment marketing is becoming more competitive by the minute. With high school students now…