Blog

Teachers and professors congratulating students through college decision day celebration ideas

6 Inspiring College Decision Day Celebration Ideas for Higher Ed Institutions

Jonathan Martin

March 10, 2024

For high school seniors, college decision day is among the most exciting days in the school…

Parent and prospective student seeing more engaging content from marketing strategies to increase student enrollment

4 Marketing Strategies to Increase Student Enrollment in 2024

Christian Batarseh

December 20, 2023

College enrollment numbers across the US are finally inching toward stabilization. But there’s still…

Bored and disengaged college student who can benefit from university student engagement strategies

8 Evidence-Based Strategies to Improve Student Engagement and Retention

Lucas Brewer

December 12, 2023

As any seasoned higher education professional knows, getting new students on campus is just…

College admissions marketer adding personalization tactics to a new enrollment marketing plan

The Increasingly Urgent Focus on Personalization in Your Enrollment Marketing Plan

Christian Batarseh

October 17, 2023

Make no mistake: university marketing personalization is no longer optional. Every enrollment marketing plan…

High school student chatting with admissions counselors who used personalization to increase student enrollment

How to Increase Student Enrollment: 8 Personalization Strategies

Tim Wiedeman

October 13, 2023

It’s impossible to overstate the importance of personalization in your recruitment efforts. In fact,…

High school student engaging with emails that use university marketing personalization strategies

How University Marketing Personalization Can Propel Your Messaging Strategy

Christian Batarseh

September 25, 2023

The higher education marketing landscape is evolving rapidly. Gone are the days of generic mailings and…

New student using an interactive campus map to navigate campus easily

8 Top Benefits of an Interactive Campus Map for Your Institution

Jonathan Martin

September 6, 2023

Every campus needs an interactive campus map. Audiences ranging from prospective students to long-graduated alums and…

Engineering group leader introducing freshmen to student organizations during move-in day

4 Tips for Collaborating With Student Organizations During Move-In Day

Jonathan Martin

August 31, 2023

The fall semester is approaching quickly, and colleges and universities across the United States…