Ryan Balfour
Blog
Building a Data-Driven Admissions Strategy in Higher Education
Over the past several years, data has become a core part of industry decision-making. Higher education…
How to Enhance Student Engagement During the Admissions Process
The admissions process is never a one-way street. The success (or failure) of attracting students to…
How to Bring Innovation to Student Recruitment Techniques in Higher Education
The constantly shifting higher education landscape requires ever-evolving student recruitment techniques at every level. Today’s students…
The Top 7 Benefits of Virtual Tours on Your Campus Website
Prospective students have long used in-person tours of campus as a way to gauge their interest…
The Whys and Hows of Personalizing the Admissions Experience in Higher Education
It’s natural to think of the admissions process from the institutional perspective. But as student expectations…
6 University Budget Models: Choosing the Best Fit for Your Institution
The last few years have seen colleges and universities of all shapes and sizes tighten their…
Making the Most of Admitted Students Day: A Guide for Universities
Admitted Students Day is a multi-purpose event that serves both your school and the prospective students…
5 Causes of Summer Melt and Tips for Prevention
There’s a reason ‘butts in seats’ is a common phrase among college enrollment professionals. While tuition…
How to Freeze Summer Melt: 7 Ways to Maintain Student Engagement in the Summer
For higher education professionals, the recruitment cycle doesn’t end with spring commencement. It continues throughout the…
Understanding College Student Personas for Event Marketing
Every student on your college campus is unique. But once you take a step back, you…