Blog

Marketing team in a meeting

What the 2026 Higher Education Marketing Salary Report Reveals About Pay and Retention

Josh Darnell

January 9, 2026

Higher education marketing teams are under more pressure than ever — balancing enrollment challenges, brand competition,…

Concept3D Partner Interactive Map Awards

Celebrating Innovation! Announcing the 2025 Interactive Map Partner Award Winners

Julianna Goldring

January 8, 2026

At Concept3D, we believe Interactive Maps are most impactful when they’re used not just for navigation—but…

Two prospective students looking at an interactive campus map for visitors

How Interactive Campus Maps Improve Visitor Experience and Orientation

Jeff Harwood

December 30, 2025

College visits are an exciting opportunity for prospective students and their families to explore a new…

Prospective freshman using resources for greater accessibility in universities to navigate around campus

Why Accessibility in Universities Is Becoming a Competitive Advantage in Higher Ed

Jonathan Martin

December 11, 2025

Accessibility is a legal requirement for all businesses and institutions. But these regulations only touch the…

Two students using AI queries and receiving answers that highlight schools using AI optimization for higher ed

Marketers’ Guide to AI Optimization for Higher Ed

Cassie Fay

November 17, 2025

Prospective students have long turned to the internet to compare crucial details about the schools they’re…

How Great Campus Maps Balance Speed, Wayfinding, and Storytelling

Alexa Curtis

October 29, 2025

When a prospective family, a first-year student, or a visiting lecturer opens your campus map,…

College coordinators seeing better results with new campus events calendars

Proving ROI of Campus Events Calendars With Cost, Value, and Impact

Robb Oshima

October 20, 2025

Modern higher education leaders are more conscious of expenditures than ever. With enrollment and budget challenges…

Admissions professional conducting a survey about move-in day impact

Move-In Day Impact Survey Results: What Students and Faculty Really Think About Move-In Day and Welcome Week

Jonathan Martin

October 10, 2025

Few days are more important in a college student’s life than move-in day. For incoming first-year…

Group of coworkers gather around a circular table.

How Concept3D Makes Departmental Event Calendars Work Together Seamlessly

Michael Davis

October 3, 2025

If you’ve ever tried to coordinate events across several departments, you know how quickly things can…

Prospective student enjoying more curated university news after admissions teams learn how to stand out from other universities in digital marketing
A smiling male student holding books and using smart phone on the street

How Can Universities Stand Out in Digital Marketing?

Claire Rayes

September 23, 2025

The higher education landscape has become increasingly competitive. As universities compete for students locally and online,…