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Admissions counselors discussing the benefits of AI in education

Exploring the Exciting Implications of AI in Higher Education

Travis Bondy

February 13, 2025

AI is rapidly transforming industries, and higher education is no exception. The positive and negative impact…

A group of Higer Education marketing professionals staring at the camera while dressed professionally.

Concept3D Releases 2025 Salary Report for Higher Education Marketing Professionals

Josh Darnell

January 30, 2025

New annual report sheds light on salary trends, career growth, and workplace preferences for higher ed…

College admissions counselors seeing stronger results after new student outreach initiatives

Beyond Mass Messaging: How to Personalize Student Outreach Across Your Digital Channels

Ryan Balfour

January 15, 2025

Standing out among the noise is more difficult than ever in an environment where tens and…

Teenager considering his college decision after receiving personalized outreach communications

Streamlining the College Decision Process: Helping Students Find the Right Fit

Travis Bondy

January 9, 2025

For most students, the college decision is a choice filled with uncertainty and pressures from all…

Prospective college students getting better outreach messages through personalized college admissions campaigns

How to Craft College Admissions Campaigns That Captivate Students

Ryan Balfour

November 19, 2024

The college admissions landscape is more crowded than ever. More than 4,300…

Prospective student and parent engaging with content made through better admissions marketing tools

8 Ideal Admissions Marketing Tools to Boost University Enrollment

Lucas Brewer

November 19, 2024

Admissions marketing, and the right suite of admissions marketing tools, continue to play a major role…

University enrollment marketing strategy

How Personalization Can Boost Your Enrollment Marketing Strategy

Jeff Harwood

November 13, 2024

Higher education recruitment is entering a new era of more educated, virtually savvy audiences than ever…

Recording specific student stories to use more storytelling in higher education marketing

Effective Storytelling in Higher Education Marketing: Admissions Guide

Ryan Balfour

November 12, 2024

Storytelling has the power to take stats and figures and turn them into sensations and experiences.…

Enhancing enrollment marketing efforts

The Increasingly Urgent Focus on Personalization in Your Enrollment Marketing Plan

Christian Batarseh

October 17, 2024

Make no mistake: university marketing personalization is no longer optional. Every enrollment marketing plan…

Virtual Campus Tours for Prospective Students

9 Benefits of Virtual Campus Tours for Universities

Christian Batarseh

October 15, 2024

When you depend solely on in-person tours to showcase your university’s offerings to prospective students, you’re…