Cassie Fay
Blog
Marketers’ Guide to AI Optimization for Higher Ed
Prospective students have long turned to the internet to compare crucial details about the schools…
March Madness in the Parking Lot & Beyond: Where the March Madness Fan Experience Breaks Down and How to Fix It
How Campus Maps Shape the March Madness Fan Experience
March Madness can…
Navigating Accessibility Compliance After the DOJ Title II Final Rule
Accessibility has always mattered. But after the Department of…
Team-Building Events for College Students That Build Real Campus Connections
Belonging has become one of the most important success factors in higher education. Students who…
WCAG 2.1 AA Compliance: How Concept3D Is Helping Higher Education Meet New Digital Accessibility Requirements
Digital accessibility is no longer optional for public colleges and universities — and expectations…
How Universities Automate Event Service Provider Workflows (Without the Email Chaos)
Behind every successful campus event is a complex web of service coordination. When that coordination…
The Top Guest and Fan Experience Metrics That Stadiums, Arenas, and Large Venues Should Be Tracking in 2026
Data-driven venues are increasing satisfaction, reducing frustration, and boosting revenue with modern digital wayfinding and…
What the 2026 Higher Education Marketing Salary Report Reveals About Pay and Retention
Higher education marketing teams are under more pressure than ever — balancing enrollment challenges, brand…