Dana Adams
Blog
Creating Campus Connections With Pre-Enrollment Strategies
In order to create an inviting college atmosphere where students find meaningful campus connections and feel…
Using Technology for Scalable Personalization to Make Every Student Feel Unique
Personalized communication from brands and organizations is no longer just a nice-to-have element. Consumers expect it…
How to Increase Space Utilization in Campus Rooms
Total U.S. college enrollment rose 4.5% in the fall of 2024, surpassing…
Preventing College Summer Melt With Timely Personalized Outreach
Every year, thousands of admitted students never show up on campus—not because they changed their minds,…
6 Quick Tips for Effectively Communicating Move-In Day Information
With the end of the spring semester, planning for the beginning of fall is already in…
Social Media for Higher Education: Trends, Tools, and Best Practices
Social media for higher education is no longer a “nice to have” marketing element. It has…
Building a Sense of Belonging: 7 Strategies for Supporting New Students on Move-In Day
Move-in day represents a new chapter of life for your incoming first-year class every year. And…
How to Create Personalized Admissions Follow-Ups That Build Trust and Drive Enrollment
A student’s decision to apply and eventually enroll at a college or university rarely comes down…
How to Prepare for Commencement Day: A Higher Ed Guide
Around the country, thousands of high school and college students are donning academic regalia and preparing…
Assessing the Value of a Direct Admissions Lead
Many college admissions teams are seeing substantially more applications each year, but the rise in applications…