Jonathan Martin
Blog
Homecoming in the Modern Era at Colleges and Universities: Using Technology to Shape Guest Experiences
Homecoming. The name says it all. It’s a time for alumni, families, and fans to “come…
Creative Ways to Use Interactive Maps in Admissions Campaigns
Interactive maps are more than a navigation tool; they can drive better legitimate admissions results. Higher…
What AI Tools Say About Your School: Understanding Artificial Intelligence Optimization for Universities
When 71.5% of people use AI tools for search, higher education institutions without an AI optimization…
How to Leverage Move-In Day Follow-Up to Keep New Students Engaged and Motivated
Move-in day is among the most important events in a new college student’s life. In fact,…
5 Smart Texting Strategies to Boost Application Completion Rates
Higher education recruiters across the United States are facing a problem. Because applying to college has…
Why Gen Z Ignores Your College Admissions Emails—And What to Do Instead
Email is a vital part of engaging prospective students—if they’re actually opened and read. Increasingly, admissions…
10 Late-Night Student Programs That Will Boost Campus Engagement
Why should late-night student programs be a priority for your campus? While getting an education and…
Your College Student Onboarding Checklist: 5 Key Areas
For the modern college student, onboarding is a key component of success. In fact, it can…
Supporting Non-Traditional Students: Strategies That Actually Work
Higher education institutions across the nation are facing stagnant enrollment and questions about the worth of…
Creating Campus Connections With Pre-Enrollment Strategies
In order to create an inviting college atmosphere where students find meaningful campus connections and feel…