Jonathan Martin
Blog
Social Media for Higher Education: Trends, Tools, and Best Practices
Social media for higher education is no longer a “nice to have” marketing element. It…
Building a Sense of Belonging: 7 Strategies for Supporting New Students on Move-In Day
Move-in day represents a new chapter of life for your incoming first-year class every year. And…
How to Create Personalized Admissions Follow-Ups That Build Trust and Drive Enrollment
A student’s decision to apply and eventually enroll at a college or university rarely comes…
How to Prepare for Commencement Day: A Higher Ed Guide
Around the country, thousands of high school and college students are donning academic regalia and…
Assessing the Value of a Direct Admissions Lead
Many college admissions teams are seeing substantially more applications each year, but the rise in…
15 Best University Website Designs To Engage Prospective Students
College websites share information about programs and student living, offer virtual tours, and show off…
What’s Next After the Search Cliff in Higher Education?
Move over, declining high school graduation rates. There’s a new cliff in town. It’s known…
How Universities Can Use Room Reservation Data to Promote Student Organizations
Where does using room reservation data to promote student organizations fit into your university plan?
…
Higher Education Marketing Salary Insights
As higher education marketers continue to play a pivotal role in shaping the future of…
How to Transform Campus Engagement With Interactive Map Tours
Imagine a prospective student lounging at home and scrolling through your interactive campus map. They…