The UND marketing team had approximately one human to spare for the implementation of a fully branded, campus-wide calendar. Talk about a project. Layne Pfliiger, Social Media Manager from the Office of Marketing and Creative Services was the lucky lady in charge of the entire calendar project. Working alongside Layne was our very own Claire Gamino, an Implementation Specialist here at Localist Events.
Given the scope of work that Managed Updates covers, mStoner and the UND team were confident that this duo could handle the implementation of the campus-wide calendar.
When it comes to software implementations, boring is good, right? At the end of the day, the calendar implementation went smoothly.
Off the bat, Claire worked directly with the North Dakota IT team to implement the university’s single sign-on system so that students could log into the calendar with their university credentials. Layne and Claire also implemented social logins in order to engage the great UND community, outside of just the student, staff and faculty population. Given the fact that our support team is well versed in integrating single sign-on systems at other organizations, this process was expedited. Claire and Layne also used Localist Event channels to craft curated event pages for particular audiences on campus.
Like every project, there were some road-blocks. The music department at UND had a very specific filtering system, that created multiple sub-calendars. Claire was able to work with Layne (institutional knowledge) to implement a technical solution for the UND music department utilizing Localist Events widgets. There was also the ever present issue of working through institutional politics and ensuring everyone had their voices heard on the new calendar. Claire and Layne were able to combine powers to get everyone squared away.
Layne told us that ‘Claire did everything’ but, what she really meant by that is Claire implemented everything. Without Layne’s guidance, our team wouldn’t know what features to implement and why.
Claire, like our entire support team, is focused on best practices. We stray away from ‘yes/no’ answers and remain proactive with guidance throughout the implementation. This means that our team could take Layne’s concerns, offer solutions and then execute upon the chosen solution. This process was conducted multiple times throughout the implementation. As Layne jokingly told us, ‘Ask Claire how much I emailed her’.
At the end of the day, Layne knows the internal dynamics at UND and our team is versed in implementing calendars at large institutions with a lot of moving pieces. It’s this combination of contextual knowledge and technical chops that allowed a campus-wide software implementation to unfold smoothly with little to no IT resources and a single marketing team member.