Six Flags Brightens Guest Experience with Concept3D's Interactive Mapping Technology

The rollout of Concept3D’s interactive mapping solution across all 26 Six Flags parks has allowed them to deliver a top-tier, immersive experience to their diverse audience of visitors. Guests now have easy access to a high-quality, real-time map at the top of the mobile app screen that allows them to effortlessly navigate each park, find key locations like restrooms and food options, and discover new rides.

Six Flags is the world’s largest regional theme park and water park operator, with 26 properties across the United States, Canada, and Mexico. Millions of visitors visit the parks annually in search of thrilling rides and family-friendly attractions. With a desire to elevate their digital guest experience, Six Flags needed a partner that could bring their vision to life, making park navigation easier and more enjoyable for their diverse audience of guests.

Historically, Six Flags relied on artistically drawn, static, PDF maps for guests to navigate their parks. These maps lacked real-time functionality and proved difficult to use. Guests often found themselves confused about park distances and with a lack of context regarding ride locations and amenities.
Six Flags wanted to provide a modern, intuitive solution that would make it easy for visitors to plan their trips, navigate the parks, and enhance their overall experience. Specifically, they aimed to:

• Integrate maps across all 26 parks into a unified platform.
• Elevate the guest experience to match the level of excellence seen at peer major theme parks
• Provide accurate, real-time wayfinding and accessibility information.
• Improve data insights on guest behavior, such as popular ride searches and traffic patterns.

Six Flags partnered with Concept3D to create an interactive, 3D-enabled map solution integrated directly into the Six Flags mobile app. Concept3D developed highly detailed, visually rich maps that accurately represented each park’s layout, capturing the artistic appeal while providing real-world functionality. The new maps included several key features designed to address Six Flags’ initial goals:

Blue Dot Wayfinding: 

Guests can see their real-time location within the park and receive turn-by-turn navigation to attractions, restrooms, food, and retail locations.

Customizable Event Maps: 

Themed maps were introduced for seasonal events like Fright Fest and Holiday in the Park, allowing Six Flags to adapt the guest experience based on current park events.

Accessibility Options: 

The maps included routes for wheelchairs, strollers and designated rest areas, ensuring a more inclusive experience for all guests.

Data Analytics: 

Concept3D’s solution provided Six Flags with a dashboard powered by Google Analytics to track how guests interact with the maps. This data helps the parks identify popular attractions, search patterns, and areas for improvement.

Since launching, the maps have been an overwhelming success, with over 4 million unique users and 23 million park views across all locations just in the past year. The Magic Mountain park in California alone recorded 5.6 million map views. Additional wins include:

• Enhanced Guest Experience: With real-time wayfinding and customizable features, guests can now easily plan, navigate and enjoy their visit with minimal frustration.
• Increased Mobile Engagement: With mobile-friendly functionality, guests have all the information they need to have a great day at the parks on their personal smartphones.
• Valuable Data Insights: Six Flags can now analyze which rides and attractions receive the most attention and use this data to inform decisions about park expansions, ride maintenance, and guest services.
• Themed Map Enhancements: The seasonal customization of the maps, such as Fright Fest and Holiday in the Park, allows Six Flags to offer a fresh and engaging digital experience tailored to each event.

Through their partnership with Concept3D, Six Flags has successfully transformed their digital guest experience. By integrating modern, 3D mapping technology into their mobile app, Six Flags has enhanced guest satisfaction and gained critical insights into park operations and guest preferences for future scalability.