Slashed event uploading time by 75%
It used to take people more than four minutes to upload a single event to the old calendar – that is if they didn’t get frustrated with the long, complicated form and give up.
Now, the average session time is just one minute and three seconds – approximately a 75% decrease.
“The decrease in time spent on our calendar is a good thing,” said Joshua. “It shows that the calendar is easy to use.”
Thanks to Localist Event’s user-friendly interface, more departments and student groups are posting events. In the semester prior to Localist Events, people uploaded 192 events. In the semester of Localist Event’s launch, people posted 856 events – a 345% increase.
Increased event engagement, shares and attendance
”… tons of our users are logging in and sharing events on Facebook.”
“Two-thirds of the users who visit our calendar’s home page go on to perform another action,” said Joshua. “For example, tons of our users are logging in and sharing events on Facebook. We’re very pleased!”
Joshua feels that Localist Events is boosting event attendance on campus, as people can now easily find out what’s happening when they look at Missouri S&T’s website. They can also log in through Facebook and quickly RSVP to events that their friends are attending.
Next Steps: Further drive event attendance
In the future, Joshua wants to get more groups – such as the campus theater – to use Localist Events. He also wants to add event registration to Localist Events to further boost attendance.