INAP, with destinations in North America, Europe, and Asia, is one of the few data center providers that offer private, public cloud, and colocation solutions to its customers. Their main goal is to sell space, which is what they’ve been doing.
The challenges INAP faced
50% of those who come to see the data center in person continue their business with INAP, so in-person tours are a huge win strategy. However, getting people physically into the data center was hard during COVID. Most importantly, the homegrown video tours they had were not up to par with what other data center competitors were doing.