Bowling Green State University used to distribute a PDF map that served little purpose other than displaying basic locational titles. Students and visitors lacked additional information tied to those locations, such as media, descriptions, operating hours, construction updates, and other details.
Their old campus map also came up short in attracting students to learn more about the institution. Needless to say, PDF maps serve one small purpose, while an online solution may be able to serve many. BGSU began to search for a solution that could set their school and web presence apart and represent the institution appropriately. They found Concept3D’s 3D map and software intriguing and through using Campusbird they could reach their goals.