Blog

College applicant sharing personalized admissions follow-ups with a friend

How to Create Personalized Admissions Follow-Ups That Build Trust and Drive Enrollment

Travis Bondy

May 11, 2025

A student’s decision to apply and eventually enroll at a college or university rarely comes down…

College grads enjoying a well-planned Commencement Day celebration

How to Prepare for Commencement Day: A Higher Ed Guide

Cassie Fay

May 8, 2025

Around the country, thousands of high school and college students are donning academic regalia and preparing…

Admissions counselor discussing the value of a direct admissions lead compared to cold leads

Assessing the Value of a Direct Admissions Lead

Travis Bondy

April 30, 2025

Many college admissions teams are seeing substantially more applications each year, but the rise in applications…

Male and female student looking at a laptop

15 Best University Website Designs To Engage Prospective Students

Lucas Brewer

April 15, 2025

College websites share information about programs and student living, offer virtual tours, and show off gorgeous…

Admissions counselor seeing progress after focusing on new marketing strategies after search cliff challenges

What’s Next After the Search Cliff in Higher Education?

Travis Bondy

April 15, 2025

Move over, declining high school graduation rates. There’s a new cliff in town. It’s known as…

Student club seeing more engagement as their university uses room reservation data to promote student organizations

How Universities Can Use Room Reservation Data to Promote Student Organizations

Christian Batarseh

March 27, 2025

Where does using room reservation data to promote student organizations fit into your university plan?

Student…

Two marketers strategizing with a computer.

Higher Education Marketing Salary Insights

Jonathan Martin

March 20, 2025

As higher education marketers continue to play a pivotal role in shaping the future of institutions…

College counselor using AI tools and managing admissions expenses

Managing Admissions Expenses in a More Challenging Market

Travis Bondy

March 17, 2025

Colleges and universities face increasing financial pressures, making it more important than ever for admissions teams…

Student in a wheelchair enjoying Commencement Day and using interactive maps for commencement

The Ultimate Guide to Using Interactive Campus Maps for Commencement

Jeff Harwood

March 12, 2025

Commencement Day marks a celebration of accomplishments achieved over several years and the first step toward…

Group scheduling their next meeting with room scheduling software for colleges

Why Universities Need Room Scheduling Software for College: Key Benefits and Features

Jonathan Martin

February 10, 2025

Space management and utilization are critical in colleges for various tasks, including course scheduling, event scheduling,…