Dana Adams
Blog
How a Sense of Community Can Impact Your Student Retention
The ultimate goal of any college or university is to graduate successful students. That means not…
4 Marketing Strategies to Increase Student Enrollment in 2024
College enrollment numbers across the US are finally inching toward stabilization. But there’s still no evidence…
How to Measure Student Engagement: 7 Strategies
Student engagement is, in many ways, the key to a successful university. Even the best recruitment…
10 Simple But Effective Ways to Improve First-Year Student Retention
First-year student retention averages around 67% across the nation. However, on average, 8.6% of students will…
6 Elements of a Strong Online Presence for Your Higher Education Institution
When you want to recruit students, building a great online presence for your higher education institution…
3 Must-Have Ingredients for Student Events
It’s no secret that in a post-COVID-19 world, campus community and school spirit have become more…
5 Ways an Interactive College Map Can Increase Fan and Guest Experiences on Game Days
Any experienced events manager knows that the event’s result can only matter so much. How your…
7 Steps to Develop a Mobile-First Marketing Strategy for Higher Education
Gone are the days of prospective students looking at potential colleges to attend on library computers…
4 Benefits of Facilities Campus Maps in 2023
Most colleges and universities tend to think of interactive campus maps as promotional tools, and rightfully…
Higher Ed Marketing Tactics for Tackling the 3 R’s in 2023
If you work in higher ed marketing, then you are well aware that outreach efforts have…