Jeff Harwood
Blog
Why Consistent Event Branding Is Important for Event Success
Most branding efforts are scattered because too many people are using too many platforms.
No matter…
Social Media for Higher Education: Trends, Tools, and Best Practices
Social media for higher education is no longer a “nice to have” marketing element. It has…
How to Increase Event Attendance: 14 Effective Strategies
Community, belonging, camaraderie, and connection—these are all elements that people crave (and key elements in how…
Higher Education Marketing Salary Insights
As higher education marketers continue to play a pivotal role in shaping the future of institutions…
Differentiating Your School from the Competition
Setting yourself apart from the competition is not an easy task, but it’s worth…
How Personalization Can Boost Your Enrollment Marketing Strategy
Higher education recruitment is entering a new era of more educated, virtually savvy audiences than ever…
Effective Storytelling in Higher Education Marketing: Admissions Guide
Storytelling has the power to take stats and figures and turn them into sensations and experiences.…
How to Freeze Summer Melt: 7 Ways to Maintain Engagement
For higher education professionals, the recruitment cycle doesn’t end with spring commencement. It continues throughout the…
Understanding College Student Personas for Event Marketing
Every student on your college campus is unique. But once you take a step back, you…
How to Increase Student Enrollment: 8 Personalization Strategies
It’s impossible to overstate the importance of personalization in your recruitment efforts. In fact,…