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Increased attendance at events

How to Increase Event Attendance: 14 Effective Strategies

Dana Adams

May 28, 2025

Community, belonging, camaraderie, and connection—these are all elements that people crave (and key elements in how…

College applicant sharing personalized admissions follow-ups with a friend

How to Create Personalized Admissions Follow-Ups That Build Trust and Drive Enrollment

Dana Adams

May 11, 2025

A student’s decision to apply and eventually enroll at a college or university rarely comes…

Admissions counselor seeing progress after focusing on new marketing strategies after search cliff challenges

What’s Next After the Search Cliff in Higher Education?

Dana Adams

April 15, 2025

Move over, declining high school graduation rates. There’s a new cliff in town. It’s known…

New students using interactive map tours to navigate campus

How to Transform Campus Engagement With Interactive Map Tours

Tim Wiedeman

March 19, 2025

Imagine a prospective student lounging at home and scrolling through your interactive campus map. They…

College advisors weighing options to create a more personalized admissions process

Balancing Automation and Human Touch in Building Personalized Admissions at Scale

Dana Adams

March 5, 2025

The average college-going high school student can expect recruitment outreach from 20+ higher education institutions.…

Admissions counselors discussing new tactics for how to support students from initial inquiry to Move-In Day

How to Support Students—From Inquiry to Enrollment

Jonathan Martin

February 24, 2025

For higher education institutions, understanding how to support students begins long before they start their…

Admissions counselors discussing the benefits of AI in education

Exploring the Exciting Implications of AI in Higher Education

Dana Adams

February 13, 2025

AI is rapidly transforming industries, and higher education is no exception. The positive and negative…

College admissions counselors seeing stronger results after new student outreach initiatives

Beyond Mass Messaging: How to Personalize Student Outreach Across Your Digital Channels

Jonathan Martin

January 15, 2025

Standing out among the noise is more difficult than ever in an environment where tens…

Teenager considering his college decision after receiving personalized outreach communications

Streamlining the College Decision Process: Helping Students Find the Right Fit

Dana Adams

January 9, 2025

For most students, the college decision is a choice filled with uncertainty and pressures from…

University Room Scheduling Software

The Importance of Accessibility in University Room Scheduling Software

Jonathan Martin

October 15, 2024

Accessibility has become an increasingly important topic across higher education in recent years. However, it…