Dana Adams
Blog
How to Increase Event Attendance: 14 Effective Strategies
Community, belonging, camaraderie, and connection—these are all elements that people crave (and key elements in how…
How to Create Personalized Admissions Follow-Ups That Build Trust and Drive Enrollment
A student’s decision to apply and eventually enroll at a college or university rarely comes…
What’s Next After the Search Cliff in Higher Education?
Move over, declining high school graduation rates. There’s a new cliff in town. It’s known…
How to Transform Campus Engagement With Interactive Map Tours
Imagine a prospective student lounging at home and scrolling through your interactive campus map. They…
Balancing Automation and Human Touch in Building Personalized Admissions at Scale
The average college-going high school student can expect recruitment outreach from 20+ higher education institutions.…
How to Support Students—From Inquiry to Enrollment
For higher education institutions, understanding how to support students begins long before they start their…
Exploring the Exciting Implications of AI in Higher Education
AI is rapidly transforming industries, and higher education is no exception. The positive and negative…
Beyond Mass Messaging: How to Personalize Student Outreach Across Your Digital Channels
Standing out among the noise is more difficult than ever in an environment where tens…
Streamlining the College Decision Process: Helping Students Find the Right Fit
For most students, the college decision is a choice filled with uncertainty and pressures from…
The Importance of Accessibility in University Room Scheduling Software
Accessibility has become an increasingly important topic across higher education in recent years. However, it…
















