Cassie Fay
Blog
Marketers’ Guide to AI Optimization for Higher Ed
Prospective students have long turned to the internet to compare crucial details about the schools…
Addressing Rural Colleges Challenges: How Rural Colleges Can Stand Out and Compete With Larger Institutions
In their home markets, rural higher education institutions tend to be a community backbone, providing…
How Great Campus Maps Balance Speed, Wayfinding, and Storytelling
When a prospective family, a first-year student, or a visiting lecturer opens your campus…
How Concept3D Makes Departmental Event Calendars Work Together Seamlessly
If you’ve ever tried to coordinate events across several departments, you know how quickly things…
How Can Universities Stand Out in Digital Marketing?
The higher education landscape has become increasingly competitive. As universities compete for students locally and…
What Tech Tools Do You Need to Run a Successful University Event?
It’s no secret that most students attend higher education institutions in pursuit of knowledge that…
5 Smart Texting Strategies to Boost Application Completion Rates
Higher education recruiters across the United States are facing a problem. Because applying to college…
Supporting Non-Traditional Students: Strategies That Actually Work
Higher education institutions across the nation are facing stagnant enrollment and questions about the worth…
Preventing College Summer Melt With Timely Personalized Outreach
Every year, thousands of admitted students never show up on campus—not because they changed their…