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Student planning college Welcome events

Planning College Welcome Week: 8 Ways to Increase Student Engagement During Welcome Week

Jeff Harwood

June 15, 2023

With the spring semester coming to a close, colleges and universities across the country are already…

Online presence for higher education institution

6 Elements of a Strong Online Presence for Your Higher Education Institution

Cassie Fay

April 20, 2023

When you want to recruit students, building a great online presence for your higher…

High school seniors engaging with campaigns

4 Tips to Get Stealth Applicants to Leave a Breadcrumb Trail

Jeff Harwood

April 4, 2023

In theory, the enrollment funnel sounds so simple. First, prospective students who are interested…

Students watching electronic device

New Higher Ed Website: Now What? 4 Keys to Digital Success After Launch

Christian Batarseh

March 21, 2023

When it comes to communicating with your core audiences, it’s impossible to overstate the importance of…

Students engaging more with university

7 Steps to Develop a Mobile-First Marketing Strategy for Higher Education

Alex Ingersoll

February 2, 2023

Gone are the days of prospective students looking at potential colleges to attend on…

College engaging prospective students

4 Ways Virtual Campus Tours Generate Student Leads

Jeff Harwood

January 18, 2023

In the complex world of recruitment marketing, generating student leads or inquiries is vital.…

Student reading at a campus event

Using Your Event Calendar to Boost Recruitment

Christian Batarseh

January 16, 2023

Let’s face it – most universities offer English 101 and Principles of Chemistry. When…

Students receiving personalized messages

How to Personalize University Messaging

Alex Ingersoll

January 4, 2023

The U.S. higher education landscape is crowded, especially for organizations that don’t know how…

Prospective student following pathways

6 Unique Higher Ed Lead Generation Ideas for 2023

Cassie Fay

December 1, 2022

The higher education recruitment cycle never truly stops. Even as recruitment for the 2023…

Women speaking at event registration

Why Consistent Event Branding Is Important for Event Success

Jeff Harwood

November 20, 2022

Most branding efforts are scattered because too many people are using too many platforms.

No matter…