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College providing easy-to-share details to students to increase student engagement during Welcome Week

How to Increase Student Engagement During Welcome Week

Max Kostrach

July 23, 2025

In higher education, student recruitment is just the beginning. For students arriving on campus to begin…

Applicant getting college admissions emails over their phone

Why Gen Z Ignores Your College Admissions Emails—And What to Do Instead

Lucas Brewer

July 16, 2025

Email is a vital part of engaging prospective students—if they’re actually opened…

New student building campus connections through virtual events and resources

Creating Campus Connections With Pre-Enrollment Strategies

Dana Adams

June 29, 2025

In order to create an inviting college atmosphere where students find meaningful campus connections and feel…

Student receiving better admissions information through scalable personalization strategies

Using Technology for Scalable Personalization to Make Every Student Feel Unique

Dana Adams

June 18, 2025

Personalized communication from brands and organizations is no longer just a nice-to-have element. Consumers expect it…

Hesitant student who might join college summer melt numbers

Preventing College Summer Melt With Timely Personalized Outreach

Jonathan Martin

June 2, 2025

Every year, thousands of admitted students never show up on campus—not because they changed their minds,…

College applicant sharing personalized admissions follow-ups with a friend

How to Create Personalized Admissions Follow-Ups That Build Trust and Drive Enrollment

Dana Adams

May 11, 2025

A student’s decision to apply and eventually enroll at a college or university rarely comes down…

Admissions counselor discussing the value of a direct admissions lead compared to cold leads

Assessing the Value of a Direct Admissions Lead

Dana Adams

April 30, 2025

Many college admissions teams are seeing substantially more applications each year, but the rise in applications…

Male and female student looking at a laptop

15 Best University Website Designs To Engage Prospective Students

Lucas Brewer

April 15, 2025

College websites share information about programs and student living, offer virtual tours, and show off gorgeous…

Admissions counselor seeing progress after focusing on new marketing strategies after search cliff challenges

What’s Next After the Search Cliff in Higher Education?

Dana Adams

April 15, 2025

Move over, declining high school graduation rates. There’s a new cliff in town. It’s known as…

New students using interactive map tours to navigate campus

How to Transform Campus Engagement With Interactive Map Tours

Tim Wiedeman

March 19, 2025

Imagine a prospective student lounging at home and scrolling through your interactive campus map. They click…