Cassie Fay
Blog
7 Ways to Engage College Alum and Drive Long-Term Loyalty
The alma mater of a college alum is no joke. Graduates everywhere are fiercely dedicated to…
4 Tips to Maximize the Effectiveness of Your Higher Ed Website
Today’s prospective student audience lives online. They’ll spend most of their time there during their college…
5 Ways to Improve the Fan Experience
Around the country, events are ramping up again. Guest experience leaders and event organizers are looking…
Optimize Your Virtual Tour and Map for the Summer
Most higher education professionals dedicate September through May to students. And why shouldn’t they? It’s when…
5 Things You Need to Know Before Creating an Interactive Campus Map
Let’s start with a shocking statement: interactive campus maps are a great way to get…
How to Engage International Students With a 360° Virtual Tour
We’re living in an age of uncertainty for recruiting international students. Brought on by COVID-19, changing…
How to Use TikTok as an Admissions Marketing Machine
For many higher ed admissions marketers, TikTok is a conundrum. In many ways, it is a…















