Jonathan Martin
Blog
4 Ways to Highlight Your College’s Arts Programs
Building an engaging presence for your university’s arts program takes time and effort. The right resources…

7 Promotional Tactics to Show Off Your Data Center
Data centers play an increasingly vital role in the IT and technology management processes for organizations…

College Application Season: How to Appeal to Last-Minute Applicants
We’re coming up on a crucial date for countless colleges and universities across the country. Application…
Employer Brand vs Recruitment Marketing: What’s the Difference, and Why Should You Care?
The recruitment industry is full of buzzwords, and employer brand might be among the most common. What exactly…
How to Scale Your Higher Ed Marketing and Admissions Efforts
Higher education is an industry defined by limited resources. Especially admissions and marketing offices often struggle…
How to Turn Your University’s 360º Tour Into a Marketing Machine
Virtual and 360º tours can serve a wide range of purposes. They can serve as job…
Timing Your Showcase: When is the Best Time to Photograph Your Virtual Tour?
Virtual tours have become an increasingly important marketing piece in recent years. From higher education to…
Improving on Linear Video: The Power of 360 Virtual Experiences
It’s a well-worn cliché to say that “a picture is worth more than 1,000 words.” Studies have…
7 Ways Virtual Tours Can Boost Your Marketing
Virtual tours have gradually become an increasingly important piece in higher education marketing over the past…














