Virtual tours have become an increasingly important marketing piece in recent years. From higher education to hospitality, a variety of industries can benefit from a virtual tour to attract, convince, and convert their audiences.
It's a well-worn cliché to say that "a picture is worth more than 1,000 words." Studies have shown that a single minute of video is worth 1.8 million words. But if that's true for linear video, then where does the number go for interactive content? We've often touted the power of 360-degree virtual experiences, and for good reason.
Virtual tours have gradually become an increasingly important piece in higher education marketing over the past decade. When COVID-19 changed everything in the college recruitment process last year, that trend only accelerated. Today, a virtual campus experience, or virtual tour, is among the important pieces a college or university can offer to prospective students and their families.
360-Degree Virtual Tour Offers Immersive Experience into Facilities, Grounds, Architecture [...]
Virtual tours improve an organization's online presence. Here's how to integrate virtual tours into your social media marketing strategy.
As markets become more competitive, marketing strategies become increasingly diversified. No modern marketing professional is tasked with simply achieving a single goal. Instead, the strategy is likely built on a variety of layered objectives, all ultimately driving towards growth and success in multiple ways. Why are 360 virtual experiences so important? Let's find out.
We live in a world where engagement can make or break your communications efforts. In fact, your organizations might succeed or fail based on how well it grabs your audience's attention. Then, that leverages attention into tangible business benefits. Where does virtual tour software fit into the picture?
The Concept3D platform, interactive map and 360° Tour software, is [...]
The past year has seen a rapid transformation in the healthcare sector. Within weeks, practices and facilities in all medical specialties went into virtual environments to accommodate their patients during the COVID-19 pandemic. Now, ten months into the pandemic and with vaccinations on the horizon, it's time to stop the band-aid solutions and build long-term virtual experiences for your audiences.
10 tips for marketers for incorporating interactive digital maps into their communication strategy