Cassie Fay
Blog
How to Prepare for Commencement Day: A Higher Ed Guide
Around the country, thousands of high school and college students are donning academic regalia and…
Assessing the Value of a Direct Admissions Lead
Many college admissions teams are seeing substantially more applications each year, but the rise in…
15 Best University Website Designs To Engage Prospective Students
College websites share information about programs and student living, offer virtual tours, and show off…
What’s Next After the Search Cliff in Higher Education?
Move over, declining high school graduation rates. There’s a new cliff in town. It’s known…
How Universities Can Use Room Reservation Data to Promote Student Organizations
Where does using room reservation data to promote student organizations fit into your university plan?
…
Higher Education Marketing Salary Insights
As higher education marketers continue to play a pivotal role in shaping the future of…
How to Transform Campus Engagement With Interactive Map Tours
Imagine a prospective student lounging at home and scrolling through your interactive campus map. They…
Managing Admissions Expenses in a More Challenging Market
Colleges and universities face increasing financial pressures, making it more important than ever for admissions…
Balancing Automation and Human Touch in Building Personalized Admissions at Scale
The average college-going high school student can expect recruitment outreach from 20+ higher education institutions.…
How to Support Students—From Inquiry to Enrollment
For higher education institutions, understanding how to support students begins long before they start their…