Blog

College classroom with students focused on the professor at the front of the room.

How to Increase Space Utilization in Campus Rooms

Christian Batarseh

June 4, 2025

Total U.S. college enrollment rose 4.5% in the fall of 2024, surpassing…

Hesitant student who might join college summer melt numbers

Preventing College Summer Melt With Timely Personalized Outreach

Jonathan Martin

June 2, 2025

Every year, thousands of admitted students never show up on campus—not because they changed their minds,…

College communicating move-in day schedules

6 Quick Tips for Effectively Communicating Move-In Day Information

Jeff Harwood

June 2, 2025

With the end of the spring semester, planning for the beginning of fall is already in…

Prospective students engaging with social media for higher education

Social Media for Higher Education: Trends, Tools, and Best Practices

Jonathan Martin

June 1, 2025

Social media for higher education is no longer a “nice to have” marketing element. It has…

Students navigating campus with map

Building a Sense of Belonging: 7 Strategies for Supporting New Students on Move-In Day

Cassie Fay

May 13, 2025

Move-in day represents a new chapter of life for your incoming first-year class every year. And…

College applicant sharing personalized admissions follow-ups with a friend

How to Create Personalized Admissions Follow-Ups That Build Trust and Drive Enrollment

Dana Adams

May 11, 2025

A student’s decision to apply and eventually enroll at a college or university rarely comes down…

College grads enjoying a well-planned Commencement Day celebration

How to Prepare for Commencement Day: A Higher Ed Guide

Cassie Fay

May 8, 2025

Around the country, thousands of high school and college students are donning academic regalia and preparing…

Admissions counselor discussing the value of a direct admissions lead compared to cold leads

Assessing the Value of a Direct Admissions Lead

Dana Adams

April 30, 2025

Many college admissions teams are seeing substantially more applications each year, but the rise in applications…

Male and female student looking at a laptop

15 Best University Website Designs To Engage Prospective Students

Jonathan Martin

April 15, 2025

College websites share information about programs and student living, offer virtual tours, and show off gorgeous…

Admissions counselor seeing progress after focusing on new marketing strategies after search cliff challenges

What’s Next After the Search Cliff in Higher Education?

Dana Adams

April 15, 2025

Move over, declining high school graduation rates. There’s a new cliff in town. It’s known as…