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College applicant sharing personalized admissions follow-ups with a friend

How to Create Personalized Admissions Follow-Ups That Build Trust and Drive Enrollment

Travis Bondy

May 11, 2025

A student’s decision to apply and eventually enroll at a college or university rarely comes down…

College grads enjoying a well-planned Commencement Day celebration

How to Prepare for Commencement Day: A Higher Ed Guide

Cassie Fay

May 8, 2025

Around the country, thousands of high school and college students are donning academic regalia and preparing…

Admissions counselor discussing the value of a direct admissions lead compared to cold leads

Assessing the Value of a Direct Admissions Lead

Travis Bondy

April 30, 2025

Many college admissions teams are seeing substantially more applications each year, but the rise in applications…

Male and female student looking at a laptop

15 Best University Website Designs To Engage Prospective Students

Lucas Brewer

April 15, 2025

College websites share information about programs and student living, offer virtual tours, and show off gorgeous…

Admissions counselor seeing progress after focusing on new marketing strategies after search cliff challenges

What’s Next After the Search Cliff in Higher Education?

Travis Bondy

April 15, 2025

Move over, declining high school graduation rates. There’s a new cliff in town. It’s known as…

Student club seeing more engagement as their university uses room reservation data to promote student organizations

How Universities Can Use Room Reservation Data to Promote Student Organizations

Christian Batarseh

March 27, 2025

Where does using room reservation data to promote student organizations fit into your university plan?

Student…

Two marketers strategizing with a computer.

Higher Education Marketing Salary Insights

Jonathan Martin

March 20, 2025

As higher education marketers continue to play a pivotal role in shaping the future of institutions…

New students using interactive map tours to navigate campus

How to Transform Campus Engagement With Interactive Map Tours

Tim Wiedeman

March 19, 2025

Imagine a prospective student lounging at home and scrolling through your interactive campus map. They click…

College counselor using AI tools and managing admissions expenses

Managing Admissions Expenses in a More Challenging Market

Travis Bondy

March 17, 2025

Colleges and universities face increasing financial pressures, making it more important than ever for admissions teams…

College advisors weighing options to create a more personalized admissions process

Balancing Automation and Human Touch in Building Personalized Admissions at Scale

Travis Bondy

March 5, 2025

The average college-going high school student can expect recruitment outreach from 20+ higher education institutions. With…