Jeff Harwood
Blog
The Hidden Logistics Behind a Successful University Commencement
Without a doubt, commencement is the largest event most universities host every year. Major universities graduate…
How Digital Accessibility in Higher Education Drives Enrollment, Engagement, and Institutional Equity
For colleges and universities across the United States, digital experiences have entered the spotlight. No longer…
How Universities Automate Event Service Provider Workflows (Without the Email Chaos)
Behind every successful campus event is a complex web of service coordination. When that coordination depends…
What the 2026 Higher Education Marketing Salary Report Reveals About Pay and Retention
Higher education marketing teams are under more pressure than ever — balancing enrollment challenges, brand competition,…
Celebrating Innovation! Announcing the 2025 Interactive Map Partner Award Winners
At Concept3D, we believe Interactive Maps are most impactful when they’re used not just for navigation—but…
How Interactive Campus Maps Improve Visitor Experience and Orientation
College visits are an exciting opportunity for prospective students and their families to explore a new…
Addressing Rural Colleges Challenges: How Rural Colleges Can Stand Out and Compete With Larger Institutions
In their home markets, rural higher education institutions tend to be a community backbone, providing regional…
Marketers’ Guide to AI Optimization for Higher Ed
Prospective students have long turned to the internet to compare crucial details about the schools they’re…
How Right-Sized Room Scheduling Software in Higher Ed Improves Efficiency and Space Utilization
Without the right room scheduling software in higher ed, many campus scheduling problems start small. An…
Why RCM Budgeting in Higher Education Is Changing How Universities Buy Technology
Higher education leaders are navigating an era of shrinking and flat budgets, alongside rising costs and…