Cassie Fay
Blog
Marketers’ Guide to AI Optimization for Higher Ed
Prospective students have long turned to the internet to compare crucial details about the schools they’re…
How Right-Sized Room Scheduling Software in Higher Ed Improves Efficiency and Space Utilization
Without the right room scheduling software in higher ed, many campus scheduling problems start small. An…
Why RCM Budgeting in Higher Education Is Changing How Universities Buy Technology
Higher education leaders are navigating an era of shrinking and flat budgets, alongside rising costs and…
Proving ROI of Campus Events Calendars With Cost, Value, and Impact
Modern higher education leaders are more conscious of expenditures than ever. With enrollment and budget challenges…
Move-In Day Impact Survey Results: What Students and Faculty Really Think About Move-In Day and Welcome Week
Few days are more important in a college student’s life than move-in day. For incoming first-year…
How Campus Events Help Prevent Student Burnout
College students face an enormous amount of stress. Many are living away from their families for…
What AI Tools Say About Your School: Understanding Artificial Intelligence Optimization for Universities
When 71.5% of people use AI tools for search, higher education institutions…
Transform Your Digital Map With the Most Engaging Interactive Campus Map Categories
A welcoming, accessible environment is an essential part of a healthy campus culture for students and…
How to Leverage Move-In Day Follow-Up to Keep New Students Engaged and Motivated
Move-in day is among the most important events in a new college student’s life.…
5 Smart Texting Strategies to Boost Application Completion Rates
Higher education recruiters across the United States are facing a problem. Because applying to college has…
















