Blog

Two marketers strategizing with a computer.

Higher Education Marketing Salary Insights

Jonathan Martin

March 20, 2025

As higher education marketers continue to play a pivotal role in shaping the future of institutions…

College counselor using AI tools and managing admissions expenses

Managing Admissions Expenses in a More Challenging Market

Travis Bondy

March 17, 2025

Colleges and universities face increasing financial pressures, making it more important than ever for admissions teams…

Student in a wheelchair enjoying Commencement Day and using interactive maps for commencement

The Ultimate Guide to Using Interactive Campus Maps for Commencement

Jeff Harwood

March 12, 2025

Commencement Day marks a celebration of accomplishments achieved over several years and the first step toward…

College advisors weighing options to create a more personalized admissions process

Balancing Automation and Human Touch in Building Personalized Admissions at Scale

Travis Bondy

March 5, 2025

The average college-going high school student can expect recruitment outreach from 20+ higher education institutions. With…

Admissions counselors discussing new tactics for how to support students from initial inquiry to Move-In Day

How to Support Students—From Inquiry to Enrollment

Ryan Balfour

February 24, 2025

For higher education institutions, understanding how to support students begins long before they start their first…

Admissions counselors discussing the benefits of AI in education

Exploring the Exciting Implications of AI in Higher Education

Travis Bondy

February 13, 2025

AI is rapidly transforming industries, and higher education is no exception. The positive and negative impact…

Speakers at the front of the room before and audience.

Concept3D Launches Room Reservations for Seamless Space Management

Josh Darnell

February 7, 2025

Bringing Efficiency and Integration to Higher Ed Room Scheduling

DENVER, CO, UNITED STATES, February 6, 2025…

Parents navigating a university during Family Weekend with a helpful interactive map

How to Prepare Your Interactive Map for Family Weekend: University Guide

Cassie Fay

February 6, 2025

For most schools, Family Weekend is among the most important events of the year. Fun-filled activities…

A group of Higer Education marketing professionals staring at the camera while dressed professionally.

Concept3D Releases 2025 Salary Report for Higher Education Marketing Professionals

Josh Darnell

January 30, 2025

New annual report sheds light on salary trends, career growth, and workplace preferences for higher ed…

College admissions counselors seeing stronger results after new student outreach initiatives

Beyond Mass Messaging: How to Personalize Student Outreach Across Your Digital Channels

Ryan Balfour

January 15, 2025

Standing out among the noise is more difficult than ever in an environment where tens and…