Jeff Harwood
Blog
How Personalization Can Boost Your Enrollment Marketing Strategy
Higher education recruitment is entering a new era of more educated, virtually savvy audiences than ever…
The Increasingly Urgent Focus on Personalization in Your Enrollment Marketing Plan
Make no mistake: university marketing personalization is no longer optional. Every enrollment marketing plan…
How Accessible Is Your Campus?: A Complete Checklist
Institutions of higher learning have long prided themselves on being spaces of equal opportunity for diverse…
5 Best Event Calendar Tools for Colleges and Universities
What do brand new first-year students, returning upper-class students, alums, faculty, and staff all have in…
How to Freeze Summer Melt: 7 Ways to Maintain Engagement
For higher education professionals, the recruitment cycle doesn’t end with spring commencement. It continues throughout the…
The Ultimate Guide to Commencement Day Planning and Marketing
Commencement day represents the culmination of years of work and a symbolic step into a new…
Tips for Building a Campus Events Calendar
Your vibrant campus community has a lot to offer students. But if they…
A Guide to Graduation Day Accessibility
As another academic year comes to a close, colleges and universities across the country are preparing…
Understanding College Student Personas for Event Marketing
Every student on your college campus is unique. But once you take a step back, you…
9 Marketing Strategies to Increase Student Enrollment and Boost Personalization
Higher education institutions know that their marketing strategies to increase student enrollment must…