Abe Pickens
Blog
Time to Launch
You need a campus map or virtual tour for fall but there is not enough time…
10 Steps to Write a More Effective Job Description
The job description. Maybe the most crucial part of the hiring process, but also potentially the…
How to Show Your Campus Inclusivity Resources
Colleges and universities across the globe are putting huge amounts of effort into making their…
8 Ways to Use Social Media to Boost Admissions in Higher Education
Social media has become an indispensable part of higher education marketing and admissions. But too often,…
5 Ways to Show Off Your Company’s Culture to Prospective Applicants
As the COVID-19 pandemic nears its end, we’re once again entering a phase of recruitment. Across…
Timing Your Showcase: When is the Best Time to Photograph Your Virtual Tour?
Virtual tours have become an increasingly important marketing piece in recent years. From higher education to…
Improving on Linear Video: The Power of 360 Virtual Experiences
It’s a well-worn cliché to say that “a picture is worth more than 1,000 words.” Studies have…














