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Admissions counselors discussing new tactics for how to support students from initial inquiry to Move-In Day

How to Support Students—From Inquiry to Enrollment

Jonathan Martin

February 24, 2025

For higher education institutions, understanding how to support students begins long before they start their first…

Group scheduling their next meeting with room scheduling software for colleges

Why Universities Need Room Scheduling Software for College: Key Benefits and Features

Jonathan Martin

February 10, 2025

Space management and utilization are critical in colleges for various tasks, including course scheduling, event scheduling,…

College admissions counselors seeing stronger results after new student outreach initiatives

Beyond Mass Messaging: How to Personalize Student Outreach Across Your Digital Channels

Jonathan Martin

January 15, 2025

Standing out among the noise is more difficult than ever in an environment where tens and…

New college student exploring a campus map with dozens of helpful campus map details

11 Key Campus Map Details to Make Your Campus Map User-Friendly

Jonathan Martin

December 19, 2024

Digital, interactive campus maps can be a crucial tool to communicate with all of your audiences.…

Meeting of one of a college's digital accessibility committees

What Higher Ed Digital Accessibility Committees Miss: 5 Common Oversights and How to Address Them

Jonathan Martin

December 10, 2024

Digital accessibility has become a key priority for colleges and universities in recent years. But unfortunately,…

College student group benefiting from digital accessibility and support

The Cost of Digital Accessibility Missteps in Higher Education: Why Proactive Solutions Matter

Jonathan Martin

December 10, 2024

Are the resources available to faculty, staff, students, and visitors on your campus meeting the ADA…

Prospective college students getting better outreach messages through personalized college admissions campaigns

How to Craft College Admissions Campaigns That Captivate Students

Jonathan Martin

November 19, 2024

The college admissions landscape is more crowded than ever. More than 4,300…

Prospective student and parent engaging with content made through better admissions marketing tools

8 Ideal Admissions Marketing Tools to Boost University Enrollment

Jonathan Martin

November 19, 2024

Admissions marketing, and the right suite of admissions marketing tools, continue to play a major role…

Recording specific student stories to use more storytelling in higher education marketing

Effective Storytelling in Higher Education Marketing: Admissions Guide

Jonathan Martin

November 12, 2024

Storytelling has the power to take stats and figures and turn them into sensations and experiences.…

Parent and college student spending time

11 Alumni and Family Weekend Ideas for Your University

Jonathan Martin

October 24, 2024

Alumni and family weekends are incredibly exciting times for your college or university. Not only are…