Jonathan Martin
Blog
Higher Education Marketing Salary Insights
As higher education marketers continue to play a pivotal role in shaping the future of institutions…
How to Support Students—From Inquiry to Enrollment
For higher education institutions, understanding how to support students begins long before they start their first…
Why Universities Need Room Scheduling Software for College: Key Benefits and Features
Space management and utilization are critical in colleges for various tasks, including course scheduling, event scheduling,…
Beyond Mass Messaging: How to Personalize Student Outreach Across Your Digital Channels
Standing out among the noise is more difficult than ever in an environment where tens and…
11 Key Campus Map Details to Make Your Campus Map User-Friendly
Digital, interactive campus maps can be a crucial tool to communicate with all of your audiences.…
What Higher Ed Digital Accessibility Committees Miss: 5 Common Oversights and How to Address Them
Digital accessibility has become a key priority for colleges and universities in recent years. But unfortunately,…
The Cost of Digital Accessibility Missteps in Higher Education: Why Proactive Solutions Matter
Are the resources available to faculty, staff, students, and visitors on your campus meeting the ADA…
How to Craft College Admissions Campaigns That Captivate Students
The college admissions landscape is more crowded than ever. More than 4,300…
8 Ideal Admissions Marketing Tools to Boost University Enrollment
Admissions marketing, and the right suite of admissions marketing tools, continue to play a major role…
Effective Storytelling in Higher Education Marketing: Admissions Guide
Storytelling has the power to take stats and figures and turn them into sensations and experiences.…